This module is built on the “Certification in Hotel Industry Analytics” by STR providing knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Participants will be taught how to analyze various types of hotel industry data, interpret the data, and to make strategic inferences based upon the analysis, for benchmarking and performance reports. The module covers the following four sections:

     
• Hotel Industry Analytical Foundations
• Hotel Math Fundamentals
• Property Level Benchmarking
• Hotel Industry Performance Reports

Upon completion of the module, participants may choose to seek Certification in Hotel Industry Analytics (CHIA), the only hotel-related certification for industry professionals focused on analytics. Certification examination of two hours in duration will be held on 10 December 2018, Monday.