Heung, V.C.S., Kucukusta, D., and Song, H.Y. (2010). A Conceptual Model of Medical Tourism: Implications for Future Research. Journal of Travel & Tourism Marketing, 27(3), 236-251.

Hung, K., and Petrick, J.F. (2010). Developing a Measurement Scale for Constraints to Cruising. Annals of Tourism Research, 37(1), 206-228.

Li, M.M, Cai, L.P.A., Lehto, X.R.Y., and Huang, Z.W.J. (2010). A Missing Link in Understanding Revisit Intention - The Role of Motivation and Image. Journal of Travel & Tourism Marketing, 27(4), 335-348.

Mak, A.H.N., Wong, K.K.F., and Chang, R.C.Y. (2010). Factors Affecting the Service Quality of the Tour Guiding Profession in Macau. International Journal of Tourism Research, 12(3), 205-218.

Pang, L., Penfold, P., and Wong, S. (2010). Chinese Learners' Perceptions of Blended Learning in a Hospitality and Tourism Management Program. Journal of Hospitality & Tourism Education, 22(1), 15-22.

Penfold, P., and Duffy, P. (2010). A Second Life First Year Experience. Journal of Virtual Worlds Research, 2(5): The Metaverse Assembled, 3-19.

Sheng, J.H., and Lo, A. (2010). Evaluating the Tourism Potential of Public Museums in Hangzhou: A Supply-Side Perspective. Journal of Travel & Tourism Marketing, 27(3), 287-305.

Song, H.Y., Lin, S.S., Zhang, X.Y., and Gao, Z.X. (2010). Global Financial/Economic Crisis and Tourist Arrival Forecasts for Hong Kong. Asia Pacific Journal of Tourism Research, 15(2), 223-242.

Tsang, N., Lai, M.T.H., and Law, R. (2010). Measuring E-Service Quality for Online Travel Agencies. Journal of Travel & Tourism Marketing, 27(3), 306-323.

Wu, E.H.C., Law, R., and Jiang, B. (2010). Data Mining for Hotel Occupancy Rate: An Independent Component Analysis Approach. Journal of Travel & Tourism Marketing, 27(4), 426-438.

Xiao, H.G. (2010). Research Associations as Network Facilitators: A Snapshot of the Travel and Tourism Research Association. Journal of Travel & Tourism Marketing, 27(3), 269-286.

Xu, J.B., and Chan, A. (2010). Service Experience and Package Tours. Asia Pacific Journal of Tourism Research, 15(2), 177-194.