Research Seminars | Department of Management and Marketing

Research Seminars

Date	Presenter	Title	Area
2022-05-11	Prof. Manoj K. THOMAS	Heuristic Price Evaluation	Marketing
2022-05-11	Dr Eric Yanfei ZHAO	Strategic Positioning and Audience Composition: A Machine Learning Approach to Predicting Audience Evaluations	Management
2022-05-05	Prof. Haipeng (Allan) CHEN	Not All Discounts Are Created Equal: Power Distance Belief and Locus of Discount in a Product Bundle	Marketing
2022-05-04	Prof. Brian CONNELLY	Reviewing and Reviews… and What Everyone is Talking About	Management
2022-04-27	Prof. Amanda COWEN	Feelings in the Boardroom: Shareholder Activism and Director Emotion	Management
2022-04-26	Prof. Vanitha SWAMINATHAN	Customer Engagement with Healthcare Apps: The Contextual Role of the Covid Crisis	Marketing
2022-04-20	Prof. Feng ZHU	Why Some Platforms Thrive and Others Don't	Management
2022-04-20	Dr Claudia TOWNSEND	How and Why Consumers Behave Differently on Mobile Devices	Marketing
2022-04-14	Dr Juanjuan ZHANG	Genes and Sales	Marketing
2022-03-17	Dr David DUBOIS	When and How Slow Motion Makes Products More Luxurious	Marketing