RCDTT and School of Hotel and Tourism Management of The Hong Kong Polytechnic University have signed a collaborative agreement with the Pacific Asia Travel Association (PATA) on the production of the PATA Visitor Forecast Reports for the next three years.
The PolyU research team has been working with PATA over the past decade on PATA Visitor Forecasts, which have benefited the destination governments, DMOs, and tourism businesses in their decision-making. Especially, during the COVID-19 period, these forecasts provided timely and reliable tourism demand information to the destinations within the region to effectively manage the negative impacts of the pandemic on tourism demand. Professor Haiyan Song, Director of RCDTT said "Our team looks forward to collaborating with PATA on this impactful project over the next three years.”
Topics | Publicities |
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Research Units | Research Centre for Digital Transformation of Tourism |