Hong Kong people have the unhealthiest shopping habits in the world! We love shopping, and often use shopping to achieve self-healing. However, the happiness brought by shopping is not long-lasting. The money and hoarding problems brought about after consumption make consumers feel guilty after shopping. To solve consumer guilt, second-hand trading is one of the ways. The Hong Kong second-hand trading platform, Carousell aims to provide a user-friendly platform for consumers to empower secondhand trading. The advertising campaign for Carousell advocates consumers to sell their unnecessary second-hand goods in Carousell and enjoy a guilt-release second-hand trading experience!

Tutor: KAN ALAN

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.