Communication Design Distinguished Lecture – Tor Hovind
Seminar
Public Lecture
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Date
27 Mar 2024
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Organiser
PolyU Design
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Time
17:00 - 18:00
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Venue
V1101, 11/F, Block V, PolyU Map
Speaker
Tor Hovind
Enquiry
School of Design 2766 5454 sdweb@polyu.edu.hk
Summary
Most Brands Have Nothing to Say. Design Students of the Future will be Tasked with Giving Them a Voice.
In today's highly competitive market, it can be challenging for brands to stand out and find their unique voice amidst the noise. Small businesses or large multinational corporations need a distinct and compelling message that sets them apart from their competitors. However, many brands need help to create a message that resonates with their target audience effectively, even though they have a product or service to offer. While some may rely on AI-powered shortcuts, they must do more to make an impact and get noticed in the crowded marketplace. Therefore, brands must invest time and effort in developing a solid and authentic brand identity that speaks to their customers and sets them apart. For design students just starting their careers, it is vital to understand the fundamentals of brand building and carry them within themselves to create successful brands for the future.
The lecture is moderated by Stefan Sonntag, Professor of Practice, School of Design
- All PolyU staff and student are welcome.
- Event registration (Deadline: 26 Mar, noon) is required and on a first-come, first-served basis.
- Successful registrants will receive a confirmation email before the event.
Keynote Speaker
![Tor Hovind](/sd/-/media/department/sd/events/2024/3/design-lecture_tor-hovind.jpg?as=1&sc=0.5&hash=3EA752083A571E527215F9E2CBDB3159)
Tor Hovind
Professor—Graphic Design, California State University, Long Beach; Founder, Tor Hovind Design
Tor Hovind founded Tor Hovind Design, which creates custom solutions for businesses worldwide. He also has an impressive background in education, having served as the Co-Program Head of the Graphic Design program at California State University, Long Beach, for over thirty-five years. Tor has also worked with various institutions, including HAW Hamburg, UMPRUM, and The Hong Kong Polytechnic University. He has worked as an expert witness on many cases, including a trademark dispute for Coca-Cola, and his teaching philosophy and graphic works have been featured in numerous magazines.
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