Sept 2024 Entry
2 years
66-75 (plus 3 training credits)
This programme is offered within the BBA(Hons) Scheme.
The curriculum of this programme, including the credit requirements, is subject to review.
The exact study duration and number of credits to be transferred will depend on the entry qualification of individual AD/HD admittees.
What's New
Programme Aims
This programme provides students with:
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A well-rounded business education;
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Competence in the analysis, planning, implementation and control of marketing decisions;
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Analytical ability and research competence;
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The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
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Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
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Literacy in the use of information systems and technology relevant to marketing.
Characteristics
The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Social Media Marketing, Marketing Research, Services Marketing, Digital Marketing and Marketing Management in China.
All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.
Students can be assigned mentors, experienced executives or managers in the business world who provide advice and support and help students to plan their careers and prepare for their first jobs after graduation.
Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.
Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards from open competitions.
The Department has also developed opportunities for students to work in firms either during the summer vacation or as part-timers to fulfil 100 hours (3 training credits) of Work-Integrated Education (WIE) requirement. Summer replacements may be found in Hong Kong or the Chinese mainland or overseas. These, and other forms of work experience, can count towards the WIE requirement.
Professional Recognition*
BBA (Hons) in Marketing
- The Chartered Institute of Marketing (CIM)
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BBA(Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.
* Recognition is subject to accreditation assessment.
Career Prospects
Marketing graduates qualify for a wide variety of employment opportunities, including account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.
Students will be admitted to the senior year of the 4-year degree programme.
This is a very flexible programme that offers opportunities to study various marketing areas.
Students study business subjects such as Strategic Management and Corporate Social Responsibility, and marketing subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Social Media Marketing, Digital Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the opportunity to integrate their marketing knowledge through a Marketing Capstone Project.
Information on the subjects offered can be obtained at www.polyu.edu.hk/mm.
66-75 (plus 3 training credits)
Programme Leader
Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)
Deputy Programme Leader
Dr CHAN Ting-yan Winslet
BA (Hons), PhD (PolyU)
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An appropriate Associate Degree or Higher Diploma in a relevant discipline with good academic result.
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In addition to academic results, preference will be given to applicants with good performance in the admission test and interview.
For further programme information, please contact:
The General Office (tel: 2766 7368/2766 7114; email: mm.dept@polyu.edu.hk).
Time flies, and I am grateful for the valuable experience I have gained at Hong Kong Polytechnic University. This includes meeting a group of good friends who share the same goals as me. In addition to teaching us the theories in the classroom, the amiability professors also gave me many opportunities to practice myself, such as assisting us with a real marketing campaign in the group project. Let me not merely understand the theory but also gain practical experience.
Outside the classroom, the department also holds a Student-Alumni Networking Dinner, inviting alumni to share with us on career planning and building a professional network. During the dinner, I got to know many outstanding alumni. They enthusiastically shared with us the market situation and answered our doubts. This definitely provides great help for my future career!
As I prepare to graduate from PolyU, I feel a deep gratitude and nostalgia for the years of my academic journey. My friendships and connections are the most valuable aspects of my PolyU experience. I was privileged to learn alongside many talented people, and we shared countless memorable experiences.
One of our most significant experiences was during the course Social Media Marketing, in which we collaborated with a Korean-style self-photo studio to help them overcome cultural barriers. The campaign generated over 500 new followers for their social media accounts in two weeks. I am also thrilled to be participating in the upcoming Hong Kong Creative PR Competition 2023 with my friends, and I look forward to continuing to support and inspire each other.
Furthermore, I have built up my network by attending joint networking dinners in the MM Department and connecting with industry professionals. This has allowed me to gain valuable insights into the real world and explore different career paths.
Additionally, I have been fortunate to learn from passionate and knowledgeable professors who have shared their expertise and inspired me to pursue my passions and interests.
I am excited to see where the next chapter of my life will take me, and the lessons and experiences I have gained at PolyU will serve me well in all my future endeavors.
當完成市場學及管理的高級文憑後，我修讀香港理工大學的市場學學士課程。課程不單只具有很高的銜接性，而且內容極為廣泛及有趣，教學充滿互動的元素，對我而言十分新鮮及吸引。例如在銷售管理課中，我掌握了更專業的推銷技巧；透過企業市場學的課堂，我可以了解更多以企業作為目標顧客的營銷策略，也擴闊了我的眼界。
除了書本和課堂上的學習，我亦把握每個機會，作更全面的發展。去年，我在多達二百名來自本地不同大學的參賽者當中脫穎而出，贏取了全港大學聯校市場策劃比賽(JUOMA)的冠軍，亦因此獲得在跨國時裝網購平台ZALORA的實習機會，接觸有關企業傳播和公關的工作。這些經驗不但豐富了我的知識，也使我認識到不同背景的同學和業界人士，拓展了我的人際網絡，相信對我日後事業的發展大有裨益。
除此之外，幸得理大工商管理學院和管理及市場學系的支持，我可以到英國作半年的交換生，同時亦獲得富衛保險和利豐集團馮氏獎學金。這些都對我的成就作出肯定，使我更有信心和動力在未來繼續追求進步。
Required
To evaluate the academic potential, motivation and suitability of applicants for the programme.
10 minutes
Selected applicants will be invited for interview.
