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Dr Y. Katherine Feng
PolyU Scholars Hub

Dr Yue Katherine FENG

Associate Professor; Assistant Dean (External Relations)

Research Area: Management Information Systems

  • M1011
  • +852 2766 7127
  • katherine.feng@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Social Media and User-Generated Content, Digital Marketing, Generative AI, Business Analytics, IT Innovation and Implementation
  • Curriculum Vitae

Education and Academic Qualifications

  • Bachelor of Science in Statistics, Fudan University
  • Doctor of Philosophy in Information Systems, The Hong Kong University of Science and Technology

 

Katherine received her Ph.D. in Information Systems from the Hong Kong University of Science and Technology. Her research aims to understand individual behaviors on social media, online marketing, and IT innovation and implementation in different contexts, using a variety of research methods such as econometrics, field experiment, survey, and applied machine learning models. Her work has been published in leading journals such as MIS Quarterly and Information Systems Research. Before joining PolyU, Katherine worked in the Fintech industry as a big data analyst. 

 

 

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