Dr Fine Fanni LEUNG

PolyU Scholars Hub

Associate Professor

Research Area: Marketing

M1010
+852 3400 3952
fine.leung@polyu.edu.hk
Consulting, Research and Teaching Interests: Marketing Strategy, Customer Relationships, Influencer Marketing, Services Marketing
Curriculum Vitae

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Education and Academic Qualifications

Bachelor of Commerce, University of British Columbia
Master of Business Administration, Harvard University
Doctor of Philosophy, The University of Hong Kong

Dr. Fine F. Leung received her PhD degree in Marketing from the University of Hong Kong. Prior to her doctorate studies, she obtained a MBA degree from Harvard Business School as well as a Bachelor of Commerce degree from University of British Columbia. Her core research interest is in marketing strategy, with a focus on research topics relating to customer relationship management, influencer mark