11 design students collaborated with the Alliance Francaise (AFHK) to revitalise the brand and visual identity with a local touch and new meaningful aesthetics for the organisation. The project is recently featured on the AFHK’s website and positioned as an important part of the cross-cultural communication between local community and the French culture.
The team members came from different disciplines including Communication Design, Advertising Design, Environment and Interior Design and Social Design. They are:
CHOI Yin Lam, Edith (Advertising Design)
LAM Pak Yee, Rossetti (Advertising Design)
YIP Ka Chun, Randolph (Advertising Design)
CHOR Lok Yin, Ada (Communication Design)
FU Ho Ching, Vivian (Communication Design)
LEE Hannah (Communication Design)
LI Ping, Polly (Communication Design)
FU Ching, Michelle (Environment and Interior Design)
NGAI Tsz Hing, Aigner (Environment and Interior Design)
TSANG Lok Yee (Social Design)
WONG Yuen Ting, Natalie (Social Design)
The project tutor is Mr Roberto VILCHIS, Instructor of PolyU Design.
According to the Alliance Francaise, 'students skillfully applied their creative and critical thinking skills with what they had learnt about AFHK and its community to come up with new designs and engagement proposals that align with our (AFHK) global organisation and speak to the Hong Kong community.'
The collaboration was a project under the Cooperative Workshop subject as part of the Work-integrated Education. sponsored by clients in both the commercial and non-profit sectors. Held over nine weeks between September and November, the Projects feature students from different disciplines addressing a mutually agreed design brief.
| Topics | News | PolyU Design Programmes | Advertising Design (BA) | Communication Design (BA) | Environment & Interior Design (BA) | Product Design (BA) | PolyU Design Teaching and Learning | Students | Collaboration | Work-Integrated Education |
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