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- Undergraduate Programmes - Senior Year
- BA (Hons) in Design (Advertising Design) — Senior Year
- Programme Structure
BA (Hons) in Design (Advertising Design) — Senior Year
BA (Hons) in Design (Advertising Design) — Senior Year
- BA (Hons) in Design (Information Design) — Senior Year
- BA (Hons) in Design (Media Design) — Senior Year
- BA (Hons) in Design (Environmental Design) — Senior Year
- BA (Hons) in Design (Interior Design) — Senior Year
- BA (Hons) in Design (Interaction Design) - Senior Year
- BA (Hons) in Design (Product Design) — Senior Year
- BA (Hons) in Design (Service Design) — Senior Year
- BA (Hons) in Design (Social Design) — Senior Year
Year 3 Pre-professional Collaborations
Year 3 allows students to explore advertising design methodologies and discover their own strengths and creative paths through Discipline-Specific Subjects, which are mainly studio-based and providing project-based learning. These subjects range from strategic planning, creative conceptualization to execution craftsmanship.
Year 4 Integrative Design
Year 4 challenges students to integrate their knowledge and skills learnt in previous years, and to apply to group and individual projects which are more in-depth, complex, and interdisciplinary in nature. Students will also have a taste of real-life practices through internship and client projects. Year 4 study concludes with an individual capstone project, which will become the most important work in students’ portfolios.
Senior Year students are required to complete a total of 61 credits to graduate; including 9 credits earned from General University Requirements subjects, 6 from Common Compulsory Subjects, and 46 from Discipline-Specific and Elective Subjects. Additional 3 to 9 credits of English and/or Chinese language subject(s) for students not meeting the equivalent standard of the Undergraduate Degree LCR.
Career Prospects
The Advertising Design programme will prepare students for careers in the advertising industry as art directors, copywriters, interactive designers, account executives, and marketing executives.
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