Artificial intelligence is revolutionizing the marketing landscape, offering powerful tools for automation, data analysis, and customer engagement. Yet, while AI has become a dominant force in the industry, great marketing is more than just technology—it requires strategic thinking, creativity, and a deep understanding of customer needs.
Many companies today have access to cutting-edge AI, yet effective marketing remains a challenge. In an era where AI facilitates and disrupts marketing strategies simultaneously, the key question is: How can businesses create long-term customer value while integrating AI-driven innovations?
On February 26, 2025, join us for a thought-provoking symposium where leading academics and industry experts will explore how AI can enhance marketing without losing the human touch and strategic depth that define truly great brands. Hear from distinguished speakers from Google, The South China Morning Post, and Hong Kong General Chamber of Commerce, as they share insights on balancing AI-powered efficiency with enduring marketing principles.
Date & Time:
26 February 2025 (Wednesday) | 14:00 – 17:30 (Registration starts at 13:30)
Venue:
Grand Ballroom, New World Millennium Hong Kong Hotel
Supported By (Listed in alphabetical order):
- Hong Kong Advertisers Association (HK2A)
- Hong Kong Association of Interactive Marketing (HKAIM)
- Hong Kong General Chamber of Commerce (HKGCC)
- Interactive Advertising Bureau Hong Kong (IAB HK)
- Hong Kong Institute of Human Resource Management (HKIHRM)
We sincerely appreciate the generous support of our partnering organizations in making this symposium possible.
This event is free of charge. Due to limited seating capacity, we encourage you to confirm your attendance as soon as possible. Kindly register here by 21 February 2025. Don’t miss the chance to explore how AI is shaping the future of marketing!
Join us as we redefine marketing in the AI era—leveraging technology while staying true to the fundamental principles that drive customer trust and long-term brand success.
Please refer to the event rundown for details.
