2017 Marketing Research Camp of the Asian Centre for Branding & Marketing

Date: 13 – 14 December 2017 (Wed-Thu) MM Research Centre "Asian Centre for Branding & Marketing" organized its 2017 Marketing Research Camp on 13 & 14 December 2017 in Multi-function Hall, Alumni Atrium, Chung Sze Yuen Building. It has invited 4 keynote speakers Prof. Barbara Kahn, Patty and Jay H. Baker Professor, University of Pennsylvania, Prof. Oleg Urminsky, Professor of Marketing, University of Chicago, Prof. Subramanian Balachander, Professor of Marketing Disipline, Albert O. Steffey Chair, University of California & Prof. Stephan Wuyus, Professor of Marketing, Koç University this year to share their research insights.

Professional Mentorship Programme Opening Ceremony

Date: 21 Sep 2017 (Thu) Time: 18:30 – 21:00 Venue: Staff Club, PolyU     MORE DETAILS

Academic Advising Tea Gathering

Date: 8 Sep 2017 (Fri) Time: 14:30 – 17:30 Venue: Chinese Garden, PolyU     MORE DETAILS

Academy of Management Annual Meeting Cocktail Reception

MM held a Cocktail Reception in the Academy of Management Annual Meeting on 5 August 2017 in Hilton Atlanta, US.   MORE DETAILS

Public Lecture by Dr Jian Ni – “A Dynamic Game of Doctors’ participation in Online Platform”

MM held a Public Lecture on the topic "A Dynamic Game of Doctors’ participation in Online Platform" presented by Dr Jian Ni, Associate Professor, Johns Hopkins Carey Business School on 27 July 2017 in AG710, Chung Sze Yuen Building. Abstract: Online healthcare communities allow physicians to share knowledge with peers (participate) and answer questions from patients (communicate) and patients to make appointment with doctors. How to motivate doctors to contribute expertise to help consumers achieve more judicious decisions is of fundamental importance for online healthcare platforms. We develop a dynamic equilibrium model in which doctors make participation and communication decisions to compete for demand from patients. The model recognizes learning from peers and the dynamic trade-off of the two decision variables: while publishing signals quality, it also intensifies competition among doctors in the long-run because of learning; communication helps increase demand at the risk of receiving lower ratings for service quality. Applying the model to a unique dataset with history of doctor participation and communication decisions, we estimate the viewership demand elasticity, returns to scale in production, and analyze the factors and efficiency of doctor's decisions and their implications. Estimates of the structural parameters explain observed heterogeneity in doctors' choice, frequency and intensity, and understand how participation in the online platform drives the change of doctor ranking/reputation/productivity. Counterfactual simulations allow us to evaluate various policy interventions and quantify the aggregate benefit for the health care providers.     MORE DETAILS

Public Lecture by Dr Meng Zhu – “The Motivational Consequences of Resource Constraints”

MM held a Public Lecture on the topic "The Motivational Consequences of Resource Constraints" presented by Dr Meng Zhu, Associate Professor, Johns Hopkins Carey Business School on 27 July 2017 in AG710, Chung Sze Yuen Building. Abstract: In spite of a rich body of knowledge that has primarily focused on examining the impact of resource constraints on consumers' cognitive performance, attentional focus, physiological responses, and choice strategies, our understanding of the motivational consequences of resource availability remains limited. In our recent research, we examine the impact of resource constraints on individuals' extrinsic motivation (e.g., effort-exertion contexts where external rewards are provided) and intrinsic motivation (e.g., learning contexts where no contingencies of tangible rewards or punishments are provided). The results from our investigations advance and deepen our understanding of the powerful and profound influences of constraints on human society, shedding further light on individual decision makers' adaptive versus maladaptive responses to resource constraints and offering implications for policy makers who seek to improve the long-term wellbeing of our institutions, communities and society as a whole.     MORE DETAILS

Academy of Management Journal Paper and Idea Development Workshop “New Ways of Seeing”

MM held the Academy of Management Journal Paper and Idea Development Workshop, themed "New Ways of Seeing" on 29 & 30 December 2017 in Multi-function Hall, Alumni Atrium, Chung Sze Yuen Building. The purpose of the workshop is to develop papers and ideas that could later be submitted for review in AMJ's Special Research Forum (SRF) on "NEW WAYS OF SEEING: Using Novel Theory and Meaningful Cross-disciplinary Collaborations to Advance Management Research". This Special Research Forum (SRF) encourages "New Ways of Seeing." This theme challenges our community of researchers, and beyond, to consider fresh, novel, and different theoretical positions, assumptions, and frameworks that expose and empirically examine new phenomena or permit new ways of seeing well-researched phenomena. In addition, new ways of seeing may also provide an impetus to engage in meaningful, ground-breaking partnerships with researchers in other disciplines-using, building, or extending conceptual frameworks, research designs, and analytic techniques rooted in disciplines outside of the management domain to advance our understanding of management issues. The workshop is a 1.5 day event and includes presentations by AMJ's editorial team as well as presentations and roundtable discussions from participants.     MORE DETAILS

Public Lecture by Prof. Peter Bamberger – “Addressing the “Too Much Theory” Problem in Management and Organizational Research: Abductive Reasoning and the Role of Academy of Management Discoveries”

MM held a Public Lecture on the topic "Addressing the 'Too Much Theory' Problem in Management and Organizational Research: Abductive Reasoning and the Role of Academy of Management Discoveries" presented by Prof. Peter Bamberger, Professor of Management and Organizations School of Business Administration, Tel Aviv University & Research Director, Smithers Institute, Cornell University on 6 March 2017 in Multi-function Hall, Alumni Atrium, Chung Sze Yuen Building. Abstract: Management and Organizational research is largely grounded on two basic logics or epistemological approaches, namely induction and deduction. These approaches have served our science well, gaining our ­field respect among the sciences, and resulting in its rapid growth over the past decades. However, increasingly scholars have begun to question whether the grounding of our fi­eld in these two logics alone may be overly restrictive, generating obtuse and abstract results and limiting our relevance to the broader community which our science seeks to serve. In this talk, I will present a complementary scienti­c logic, one grounded on abductive reasoning (i.e., inference to the best plausible explanation). Building upon Mantere & Ketokivi’s (2013: 72) statement that, "we predict, confirm, and discon­firm through deduction, generalize through induction, and theorize through abduction," I will distinguish the latter from these other two, more established scientifi­c logics. After demonstrating how abduction serves as the basis for many other scientific ­fields, I will argue that it also serves as the under-recognized (and often maligned) basis upon much of what we do as management scholars. Finally, I will discuss the types of situations for which such an approach may be most suitable and how scholars might design and present studies grounded on such a logic in order to maximize theoretical contribution and practical impact.   MORE DETAILS

6th Symposium of the Centre for Leadership & Innovation “Rewards, Motivation, Creativity and Innovation: Meeting of the Minds and the Theories”

The Centre for Leadership & Innovation (CLI) organized its 6th annual symposium, themed "Meeting of the Minds and the Theories", on 3 March in Multi-function Hall, Alumni Atrium, Chung Sze Yuen Building. The event attracted more than 85 researchers, students and business executives from different universities, professional organizations and companies. This year, it has invited Prof. Marylène Gagné, The University of Western Australia, Prof. Barry Gerhart, University of Wisconsin, Prof. Peter Bamberger, Tel Aviv University and Prof. Anthony Nyberg, University of South Carolina to be our keynote speakers. The symposium aims at providing a platform for students, researchers and practitioners to learn and exchange ideas about important leadership topics. Keynote topics include: "A New Look at Compensation Systems Using Self-determination Theory", "Pay for Performance, Motivation, Creativity, and Effectiveness: Claims, Evidence, and Future Directions" , "Pay Transparency: A Review of Recent Findings and Some Hints at What's Soon to Follow…." and "Collective Pay: A Cross-Disciplinary, Cross-Levels Theoretical and Empirical Integration".     MORE DETAILS

Professional Mentorship Workshop: Mövenpick Coffee - Latte Art

Date: 9 Feb 2017 (Thu) Time: 18:30 – 21:00 Venue: Staff Club, PolyU     MORE DETAILS