Influencer Marketing Symposium — “Leveraging Influencer Marketing: Latest Research and Best Practices”

Celebrating the pulse of digital trends, the Influencer Marketing Symposium, hosted by The Hong Kong Polytechnic University's Department of Management and Marketing and the Asian Centre for Branding & Marketing, unfolded with great success. Industry experts and scholars from PolyU MM delivered enlightening talks that bridged academic insights with real-world applications. We were honored to have featured speakers from Google, VS Media, and prominent YouTubers who provided fresh perspectives on influencer marketing strategies. The event fostered dynamic exchanges on the latest research and best practices, enriching the dialogue around digital innovation. Our heartfelt thanks go to all the speakers, attendees, and supporters for their roles in making this symposium a hub of inspiration and knowledge exchange.

Influencer Marketing Symposium — “Leveraging Influencer Marketing: Latest Research and Best Practices”

In the dynamic realm of digital marketing, influencer marketing is making significant strides, with projections indicating an industry value of $21.1 billion by 2023. With an overwhelming 83% of marketers championing its effectiveness, it's clear that the influencer landscape is undergoing a monumental transformation. This December 5th, seize the unique opportunity to immerse yourself in the latest insights shared by both esteemed scholars from academia and industry experts from Google, VS Media, along with YouTubers Mill Milk and Emily Lau. Join us at our symposium and be at the forefront of the influencer marketing evolution. We sincerely hope for the privilege of your presence. Date: 5 December 2023 (Tuesday) Time: 13:45 – 17:00 (Registration starts at 13:20) Venue: The Picasso Room, InterContinental Grand Stanford Hong Kong Supported by (in alphabetical order) : - Hong Kong Advertisers Association (HK2A) - Hong Kong Association of Interactive Marketing (HKAIM) - Interactive Advertising Bureau Hong Kong (IAB HK) We extend our sincere gratitude to our supporting organizations HK2A, HKAIM, and IAB HK for their invaluable support in making this symposium possible. Due to limited seating capacity, we encourage you to confirm your attendance as soon as possible. Kindly register here by 20 November 2023 (Monday). We eagerly await the opportunity to explore the dynamic world of influencer marketing with you. Please refer to the event rundown for details.

World’s Top 2% Scientists by Citation

Prof. Wai Ting Eric NGAI, Prof. Michael Harris BOND and Dr Wing Sing Vincent CHO are ranked among the world's top 100,000 scientists by citation (with and without self-citations) or a percentile rank of 2% or above in their disciplines. Prof. Michael Harris Bond and Prof. Eric W.T. Ngai have been listed as the world’s top 2% for four consecutive years. Tracking millions of scientists worldwide, the study has identified about 204,600 scientists across 22 scientific fields and 174 sub-fields, among whom 208 are PolyU academics. The database contains the career-long data based on the October 1, 2023 snapshot from Scopus, updated to end of citation year 2022. Rank in PolyU Business School Name  Discipline Total Citations 2 (10)  Prof. Wai Ting Eric NGAI  Information Systems  15,808 3 (12)  Prof. Michael Harris BOND Social Psychology  17,009 8 (97)  Dr Wing Sing Vincent CHO Education   1,895 *The ranks are based on a composite score with self-citations excluded. The numbers in the brackets represent the ranks of the staff among the 208 PolyU scientists listed in the study.   Dr Chi Hong Simon CHAN ranks among the world’s top 2% of scientists in his main discipline for single year impact (Ioannidis, 2023). The study has identified about 210,000 top 2% of scientists, among whom 282 are PolyU academics. Rank in PolyU Name  Discipline Total Citations (2022 Single Year) 138  Dr Chi Hong Simon CHAN   Business & Management  166   Ioannidis, J.P.A. (2023) October 2023 data-update for "Updated science-wide author databases of standardized citation indicators". Elsevier Data Repository, V6. Available at: https://doi.org/10.17632/btchxktzyw.6.

Public Lecture by Prof. Giacomo Negro – “Innovation and Cultural Production: A Study of the Popular Music Industry”

MM will hold a Public Lecture on the topic “Innovation and Cultural Production: A Study of the Popular Music Industry” on 20 October 2023. Abstract: Cultural production is a site of innovation. However, scholarly research on innovation is often confined to technology industries. I will discuss how cultural industries can be rich contexts for developing and testing theories of innovation, entrepreneurship, and creativity. My general question concerns how factors internal to the system of cultural production shape and enable change over time. In the context of the popular music industry, I will first address changes in behavior among cultural producers after winning a major award. Do winners embark on a journey of differentiation and innovation, or do they become stalwarts of current styles? Second, I will ask what production strategies, particularly patterns of professional collaboration, account for post-award behaviors of creative producers. These question are of general interest because changes in the behavior of award winners tends to shape an entire creative field, directly or indirectly. Award winners garner respect, set trends, and are emulated by many other artists.   Date*    : 20 October 2023 (Friday) Time*   : 2:00 – 3:00 p.m. (Public Lecture)          3:30 – 4:00 p.m. (Q&A Session) *Hong Kong Time Venue   : AG710, PolyU Please register through the registration form https://forms.office.com/pages/responsepage.aspx?id=YPc3j4exgUm4L-Xcb1vPRLiQGU2EnwNOtDVtbUjEEDNUOEwzVUZLU1JPUTdTTlFKMDVDUkZIOEU5Ti4u on or before 16 Oct 2023 (Mon).   More Details

One more time: What constitutes great scholarship? A series on the Scholarship of Teaching & Learning (SoTL)

One more time: What constitutes great scholarship? A series on the Scholarship of Teaching & Learning (SoTL)   We cordially invite you to participate in a series of sharing sessions focused on the Scholarship of Teaching and Learning (SoTL), jointly organized by the Faculty of Business (FB) and the Department of Management and Marketing (MM). The series will feature distinguished speakers in the field of SoTL and will consist of 5 online and 1 face-to-face sessions, scheduled from 16 October to 31 October, 2023.  The series of 6 sharing sessions (2 hours for each session) is exclusively for members of the Faculty of Business. Registration is open from 18 Sep to 12 Oct 2023. Colleagues who attend 50% or more of the sessions will receive a Certificate of Appreciation from the Faculty Dean. Date*    : 16 - 31 Oct 2023 Time*   : 10:00 - 18:30 *Hong Kong Time Venue   : In-person (16 Oct 2023) / Zoom (19, 24, 25, 30 & 31 Oct 2023)   Language: English Enquiry: Dr Robert Wright (+852 2766 7378/ robert.wright@polyu.edu.hk) To register, please click the registration link and input your information on and before 12 Oct 2023 (Thu). For more information, please refer to the programme flyer below.

Public Webinar by Prof. Katherine White – “The Sustainability Paradox: How Can We SHIFT Consumers to Act More Sustainably?”

MM will hold a Public Webinar on the topic “The Sustainability Paradox: How Can We SHIFT Consumers to Act More Sustainably?” on 29 September 2023. Abstract: Prof. Katherine White will discuss how we can encourage consumers to get on board with making meaningful changes to be more sustainable. She will present a framework from her own research that is represented by the acronym SHIFT. People are most likely to engage in sustainable behaviors when the message or context leverages the following psychological factors: Social influence, Habit formation, Individual self, Feelings and cognition, and Tangibility. The Framework was developed through a rigorous review that integrates over 350 academic articles published in top peer-reviewed journals into a concise, useful, and actionable structure. She will explain the framework using research and real-world examples. Join Zoom Meeting: https://polyu.zoom.us/j/92294310478?pwd=cWdOaTYxRDdRUTRQZkZIM0IxRlcrQT09   Meeting ID: 922 9431 0478 Passcode: 108610 Please register through the registration form https://forms.office.com/r/GrTwzq7HkW on or before 25 Sep 2023 (Mon). More Details

Cocktail Reception in Academy of Management 2023

MM held a Cocktail Reception in the Academy of Management Annual Meeting on 6 August 2023 in Sheraton Boston Hotel, Boston, US.

MM OBHR Research Day 2023

Get ready to relive the electrifying moments of the POLYU OBHR Research Day 2023 (PORD 2023), which was held on July 17-18, 2023, at the PolyU Business School's Department of MM! This annual event was a smashing success, bringing together over 80 faculty members and doctoral students from the Hong Kong OBHR community. The event was packed with thrilling presentations from ten distinguished scholars from top institutions such as PolyU, HKUST, HKU, CityU, HKBU, CUHK, and LU. Attendees were treated to cutting-edge research and valuable insights on a wide range of topics, leaving them energized and inspired. The event also provided an incredible opportunity for attendees to network with fellow scholars and researchers, creating connections that could last a lifetime. Don't miss out on this unforgettable experience! Join us in celebrating the success of PORD 2023 by browsing through the captured memories of this enthralling event!

General Research Fund (GRF) and Early Career Scheme (ECS) 2023/24

We are very pleased to share that in the 2023/24 results of grants from the Research Grants Councils’ General Research Fund (GRF) and Early Career Scheme (ECS), our academic staff have been successful in securing funding for a total of 8 projects. GRF projects: Prof. Wu Liu, Prof. Flora Gu, Dr Dai Yao, Dr Feng Bai and Dr Katherine Feng ECS projects: Dr Nicole Kim and Dr Ren Li

Cocktail Reception in Academy of Management 2023

Cocktail Reception in Academy of Management 2023   You are invited to our Cocktail Reception in Academy of Management 2023 on 6 August 2023. Date*    : 6 August 2023 (Sunday) Time*   : 6:30 – 8:30 pm *EDT Venue   : 2/F Back Bay Ballroom C, Sheraton Boston Hotel, Boston, MA, USA