Flora F. Gu is Professor of Marketing in the Department of Management and Marketing, Hong Kong Polytechnic University. Her research focuses on Influencer Marketing, Brand Actions, Interorganizational Relationships, Relationship Marketing in China, and Marketing Strategy. She received Ph.D. in Marketing from The University of Hong Kong, and Bachelor in International Business Management from Fudan University. Her research has appeared in journals such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of International Business Studies, among others. She was the recipient of the Outstanding Reviewer Award of Journal of Marketing (2022), and Journal of the Academy of Marketing Science (2018). She served or has been serving on the Editorial Review Board of Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management, and has been Associate Editor for Australasian Journal of Marketing. She is enthusiastic about research collaboration and knowledge transfer in various domains of marketing.