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Dr Feifei Huang
PolyU Scholars Hub

Dr Feifei HUANG

Associate Professor

Research Area: Marketing

  • M1020
  • +852 3400 3642
  • feifei.huang@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Consumer Behavior, Marketing Communications, Emotions and Feelings
  • Curriculum Vitae
PolyU Scholars Hub
ORCID ID
SCOPUS ID

Feifei Huang received her PhD from the Chinese University of Hong Kong. Her research interest is in consumer behavior and her recent work focuses on how consumers react to various marketing communication tactics and the influence of emotions and feelings on consumption. Her research has been published in the Journal of Consumer Research and Journal of Consumer Psychology.

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