Prof. Fang Flora GU (Centre Director)

PolyU Scholars Hub

Professor and Associate Head of Department

Research Area: Marketing

M826
+852 2766 4017
flora.gu@polyu.edu.hk
Consulting, Research and Teaching Interests: Marketing Strategy, Interorganizational Relationships, Distribution Channels, Cross-cultural Marketing, Digital Marketing
Curriculum Vitae

PolyU Scholars Hub

ORCID ID

SCOPUS ID

Education and Academic Qualifications

Bachelor of Economics, Fudan University
Doctor of Philosophy, The University of Hong Kong

Flora F. Gu is Associate Professor of Marketing and Associate Head in the Department of Management and Marketing, Hong Kong Polytechnic University. Her research focuses on marketing strategy, inter-organizational relationships, cross-cultural marketing, and online influencer marketing. She has published inJournal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of International Marketing, Industrial Marketing Management, International Business Review, among others. She serves on Editorial Review Board forJournal of MarketingandJournal of the Academy of Marketing Science.