Aims and Characteristics

This programme is offered in Hong Kong solely by The Hong Kong Polytechnic University. It is not co-offered with an institution on the Chinese mainland and it is not a Sino-foreign (mainland-Hong Kong) Cooperative Education Programme approved/recognised by the Ministry of Education (MoE) of the PRC. Hence, graduates cannot obtain the recognition pertaining to a Sino-foreign (mainland-Hong Kong) Cooperative Education Programme offered on the Chinese mainland.

Programme Aims

This programme starts with the fundamentals of applying analytical techniques on big data for decision supports of an organisation, and progresses to in-depth studies of various application domains.

Characteristics

1. Emphasises essential skills and knowledge of business analytics

2. Applies domains of business analytics

3. Covers theoretical knowledge and research findings of decision making using big data

4. Offers opportunities to apply theories to investigating and solving business problems

5. Focuses on the systematic training and development of skills and competence in business analytics

6. Enhances the ability to solve big data problems

7. Empowers students to achieve career potential via professional coaching and career services

Fee (For 2024/25 Intake)

HK$193,500 per programme (HK$10,750 per credit) collected by PolyU in 2024/25 stage for local and non-local students (exclude tuition fee for 4 executive training courses in EIAS)