Entrance Year September 2025
Programme Code 23492 (JUPAS Code: JS3080)
Mode of Study Full-time
Normal Duration 4 years
Programme Intake 48
Fund Type Government-Funded
Credits Required for Graduation 120 (plus 3 training credits)
Programme Leader(s)
BBA (Hons) in Management Programme Leader
Dr Chan Chi-hong Simon
BA, MPhil, PhD
Deputy Programme Leader
Dr Ko Chi-chung, Stephen
BSocSc(Hons), LLM, MBA, PhD
BBA (Hons) in Marketing Programme Leader
Dr TAM Lai-ming Jackie
BSc, MSc, PhD
Deputy Programme Leader
Dr CHAN Ting Yan Winslet
BA, PhD
Remarks
- The credit requirements of this scheme are indicative only. They are subject to review.
- All students must complete a short work placement during their studies, either in summer or during the semester. The Department provides assistance in finding suitable placements.
- Students will be awarded one of the following titles upon successful completion of the graduation requirements of the programme concerned:
- BBA (Hons) in Management
- BBA (Hons) in Marketing
- Students are subject to further assessment criteria i.e., students’ own choice, GPA and individual subject results at the end of their Year One study.
The option of Secondary Major in Artificial Intelligence and Data Analytics is available to the students of BBA (Hons) in Management, and BBA (Hons) in Marketing. Admission to the Secondary Major is on competitive basis and subject to a different credit requirement for graduation.
Additional Information:
FB Outstanding HKDSE Students Entry Scholarship
Aims and Characteristics
Programme Aims
Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.
Students complete some General University Requirements core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.
BBA (Hons) in Management
Management skills are required by all business professionals. As an area of study, management is concerned with how to maximise the potential of people and other resources within businesses. This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese Mainland and the region.
BBA (Hons) in Marketing
This programme provides students with a holistic business education that includes competence in the analysis, planning, implementation and control of marketing decisions; analytical and research skills; the ability to communicate, interact and intervene in the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of data and technology relevant to marketing.
Characteristics of Scheme-based Admission
Students first follow a common curriculum under the Scheme.
It offers students approximately one year to identify their area(s) of interest and career aspirations, which facilitates their Major programme selection.
The decision to admit a student to a Major programme will be made by the Department based on the student’s choice, overall GPA of Year One study, and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students will be asked to indicate their choices of Major programme during Semester 2 of their Year One study for the Department’s consideration and approval.
In the event of oversubscription for any of the programmes, the number of students admitted to that programme will be capped at 60% of the number of students in the respective years.
Phone : (852) 2766 7374 / 2766 7114 / 2766 7381
