Programme Structure
| Total Credit Requirements |
120 |
| Discipline-specific Requirements (DSR) |
90 |
- BBA core subjects (^9 credits: double fulfillment)
|
57^ |
|
|
33 |
| Free Elective |
9 |
| General University Requirements (GUR) |
30 |
- Language and Communication Requirements (LCR)
(English: 6 credits + Chinese: 3 credits)
|
9 |
- Cluster-Area Requirements (CAR)
|
12 |
- Leadership and Intra-personal Development (LIPD)
MM1051 Tango! Managing Self & Leading Others
|
3 |
|
|
3 |
- Freshman Seminar
FB1003, 1- Semester
|
3 |
- Healthy Lifestyle (non-credit bearing)
|
0 |
| Training credits (WIE) |
3 |
Compulsory Core Subjects for all BBA Awards (19 subjects – 57 credits)
|
AF1605
|
Introduction to Economics*
|
|
AF2108
|
Financial Accounting
|
|
AF2110
|
Management Accounting 1
|
|
AF3313
|
Business Finance
|
|
AF3513
|
Business Law (for 2021/2022 intake cohort onwards)
|
|
AF3627
|
Global Economic Environment (for 2021/2022 intake cohort onwards)
|
|
AMA1501
|
Introduction to Statistics for Business
|
|
APSS111
|
Introduction to Psychology*
|
|
CLC3221P
|
Chinese Language Communication for Business
|
|
ELC3221
|
Workplace English for Business Students I
|
|
ELC3222
|
Workplace English for Business Students II
|
|
LGT2106
|
Principles of Operations Management*
|
|
MM1051
|
Tango! Managing Self & Leading Others*
|
|
MM2021
|
Management & Organisation
|
|
MM2711
|
Introduction to Marketing*
|
|
MM3422
|
Business Information Systems (for 2021/2022 intake cohort onwards)
|
|
MM3425
|
Business Analytics (for 2021/2022 intake cohort onwards)
|
|
MM4311
|
Strategic Management
|
|
MM4513
|
Corporate Social Responsibility
|
|
|
|
*These subjects can satisfy both DSR and GUR
BBA (Hons) in Management
Discipline-Specialist Compulsory Subjects (7 subjects – 24 credits)
|
MM3011
|
Research Methods for Management
|
|
MM3111
|
Human Resource Management
|
|
MM3141
|
Organisational Behaviour
|
|
MM3151
|
Managerial Leadership
|
|
MM4342
|
Global Business Management
|
|
MM4351
|
Entrepreneurship
|
|
MM4922
|
Management Capstone Project (6 credits)
|
Discipline-Specialist Elective Subjects (any 3 subjects – 9 credits)
|
AF3508
|
Employment Law
|
|
MM3131
|
Training and Development
|
|
MM3451
|
Knowledge Management
|
|
MM4111
|
Employee Relations
|
|
MM4132
|
Reward & Performance Management
|
|
MM4141
|
Managing Diversity in Organisations
|
|
MM4151
|
Gender and Organisations
|
|
MM4161
|
Staffing and Selection
|
|
MM4181
|
International Human Resource Management
|
|
MM4191
|
Business Negotiation
|
|
MM4361
|
Social Innovation: Achieving Sustainable Development Goals through Business
|
|
MM4411
|
E-Commerce for Management
|
|
MM4451
|
Contemporary Issues in Management Information Systems (for 2021/2022 intake cohort onwards)
|
|
MM4501
|
Environmental Management for Business
|
|
MM4522
|
China Business Management
|
BBA (Hons) in Marketing
Discipline-Specialist Compulsory Subjects (8 subjects – 27 credits)
|
MM3711
|
Integrated Marketing Communications
|
|
MM3721
|
Consumer Behaviour
|
|
MM3761
|
Marketing Research
|
|
MM4711
|
Business to Business Marketing
|
|
MM4732
|
Global Marketing
|
|
MM4751
|
Marketing Strategy
|
|
MM4772
|
Product Management
|
|
MM4942
|
Marketing Capstone Project (6 credits)
|
Discipline-Specialist Elective Subjects (any 2 subjects – 6 credits)
|
MM3791
|
Retailing and Merchandising
|
|
MM3842
|
Digital Marketing
|
|
MM3851
|
Social Media Marketing
|
|
MM4721
|
Marketing Management in China
|
|
MM4741
|
Market Decision Analysis
|
|
MM4782
|
Sales and Distribution Management
|
|
MM4791
|
Services Marketing
|
|
MM4831
|
Strategic Brand Management
|
Work-Integrated Education (3 training credits for all BBA awards)
|
MM3001
|
Work-Integrated Education
|
Work-Integrated Education (WIE)
To graduate, every BBA student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, in mainland China or overseas. These and other forms of work experience count towards the WIE requirement.
