The Smart Tourism in the Greater Bay Area Forum will soon be held in Hong Kong on 21 May 2021. The forum will be organised by the School of Hotel and Tourism Management (SHTM) in collaboration with the Hospitality and Tourism Research Centre of the SHTM, the School of Tourism Management of Sun Yat-Sen University, and the Macao Institute for Tourism Studies.

New technologies have been evolving very fast in the hospitality and tourism industry, which drive product innovations and connect various tourism stakeholders within the Greater Bay Area (GBA). The GBA is now becoming a “field of experiment” in cross-border integration and smart tourism development.

Researchers, practitioners, and policymakers in the GBA are paying greater attention to smart tourism in order to maximise the socio-economic benefits of tourism and to enhance the competitiveness of the region as an international destination. Academic and industry speakers will share their expertise and knowledge with participants of the forum on what makes a tourism destination smart and how technological and other innovations can support the smart tourism ecosystem.

Conducted both offline and online, the forum will cover a broad range of topics on modern tourism and big data. These include:

• Emerging Issues in Tourism in the GBA
• Information and Technology Development and Smart Tourism in the GBA
• Big Data and Their Ecosystems
• Innovation and Entrepreneurship
• Artificial Intelligence
• Immersive Technologies (Artificial Reality/Virtual Reality)
• Cross-border Regional Tourism Planning and Development

The registration deadline is 23:59 HKT on 17 May 2021. An early-bird registration fee is available on or before 30 April 2021.

For information and registration, please click here.