Information Design Lecture with Rob Meyerson: Basics of Brand Name Creation

It's not a brand until it has a name. The brand name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you can't find good names by dumping out Scrabble tiles.

In this lecture, brand consultant and professional namer Rob Meyerson will share best-practice methodologies, tactics, and advice, including:

• What makes a good (and bad) name
• The step-by-step process professional namers use
• How to generate hundreds of name ideas
• The secrets of whittling the list down to a final brand name

Rob Meyerson, Principal at Heirloom
robmeyerson.com

Rob Meyerson is a brand consultant and namer. He runs an independent brand strategy and identity firm, Heirloom, and hosts the blog How Brands Are Built. Prior to Heirloom, he was global head of brand architecture and naming at HP, and previously held strategy director roles at several leading, international brand consulting firms. Rob also authored Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.

This lecture is part of the Information Design Lecture Series.

• All are welcome.
• This Zoom meeting accommodates 300 participants at most.
• Registration is required and on a first-come, first-served basis.
• Please make registration by completing this form by 12:00 pm noon of 17 March 2023 (Friday). Successful registrants will receive a confirmation email with the Zoom meeting details before the event.