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MDes Innovative Business Design collaborates with German fastening technology brand and universities in Australia and Thailand on design contest

5 Feb 2025

PolyU Design Programmes School of Design

Explore the collaborative project of MDes Innovative Business Design (IBD) involving SD5131 Interdisciplinary Project, SD5115 Design Project Management, and SD5114 Design Method (Advanced) which brings together talents from different disciplines to participate in an internal design contest, fostering a rich environment for creative exploration.

In partnership with the University of Technology Sydney (UTS), Australia, and Thammasat University (TU), Thailand, and with FIDLOCK GmbH, Germany, and Lee Ing Global Ltd, Hong Kong, as project clients, our students are not only empowered to address real-world challenges with ingenuity and precision but also engage in interdisciplinary collaboration. Working alongside Product Design students from UTS and Design, Business & Technology Management (DBTM) students from TU, our students gain valuable experience, honing their design thinking skills through exposure to diverse perspectives.

In this multifaceted project, students are required to devise relevant strategies and plans to conduct research from the perspectives of design, business, and technology. They also help tackle FIDLOCK's business challenges and expand its markets and business in Asia Pacific.

This immersive experience enables students to work with real clients, exploring important societal issues and developing innovative solutions for positive change. The IBD project highlights the MDes programme's global, interdisciplinary approach and the School of Design's commitment to excellence in design education and industry partnerships.

Congratulations to the award-winning teams:

FIDLOCK_Group 08_01

FIDLOCK_Group 08_02
GROUP 8: Boot-Fit Fins (Bruce, Ely, Hammond (UTS), Tuwakhum (TU))
FIDLOCK_Group 03_01 FIDLOCK_Group 03_02GROUP 3: Car Rack System (Yves, Joelle, Chilin, Hensel (UTS), Pisalchaiyong (TU))
FIDLOCK_Group 10_01 FIDLOCK_Group 10_02GROUP 10: ‘PETMOD’ - Modular Dog Harness System (Moka, Vera, Wilson (UTS), Virakpong (TU))

FIDLOCK_Group 07_01 FIDLOCK_Group 07_02
GROUP 7: Silver Moment (Keya, Joshua, Rainbow, Sehgal (UTS), Harnvorrayothin (TU))

Learn more about the MDes Innovative Business Design (IBD)





Topics Master Degree | News | PolyU Design Programmes | PolyU Design Collaborates | Innovative Business Design

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