Ms Yijia Dai (centre left) and Ms Becky Mak, Senior HR Manager of the Richemont Group (centre right) receive certificate of appreciation.
Ms Yijia Dai and Dr Chloe Ki
Dr Chloe Ki, Assistant Professor of ITC, coordinated a sharing session called Virtual Fashion Expert Sharing with the Chloé Marketing & Communication Team from the Richemont Group, a Swiss luxury goods holding company. Ms Yijia Dai, Assistant Communications Manager of Chloé, shared “How to communicate to the luxury customers in the post-pandemic era”. The session gave our ITC students the opportunity to learn about the latest luxury fashion marketing communication strategies that are important to future retail elites in the post-pandemic era.
