Dr Shuang Zhou is the newest appointed Research Assistant Professor at ITC. Dr Zhou received her PhD at the University of Manchester in 2019 and then proceeded to join ITC this year. Her research interests lie primarily in the fields of digital and social media marketing, integrated marketing communications, and cross-cultural marketing. She is particularly interested in influencer marketing and the use of artificial intelligence and augmented and virtual realities in marketing. Dr Zhou has presented her work at several international academic conferences and worked as a teaching assistant for undergraduate and postgraduate courses in fashion marketing and retail at the University of Manchester.
ITC welcomes Dr Shuang Zhou
1 Dec 2020
Announcements
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