ITC STORE, an innovative ITC fashion lifestyle lab that cultivates and supports the next generation of creative and avant-garde fashion talents, participated as a key exhibition partner at CENTRESTAGE 2021 in September 2021. The event took place at the Hong Kong Convention and Exhibition Centre.
ITC STORE hosted two mega-sized premium showroom booths to present the creative work of 17 local young design talents including 11 PolyU alumni and 2 ITC fashion design students. As an incubation platform for local design entrepreneurship, ITC STORE has worked closely with our participating designers and showcased high-quality local designs which range from fashion-clothing to accessories, bags, and jewellery at the event. Our innovative PU30 masks were also featured.
The main ITC STORE showroom booth featured 9 designer brands for business-to-business (B2B) trading. Apart from gaining more public exposure, designers were invited to participate in both face-to-face and virtual business-matching meetings with local and overseas buyers, suppliers, and retailers. One of the PolyU alumni brands, Midnight Factory, was also featured with a local fashion design incubation platform FashionAlly and promoted in the well known fashion magazine Hypebeast.
On the other hand, the pop-up retail booth took the form of a bazaar that promoted emerging creative designs from 8 designer brands including 2 among our BA Year 2 students. Their works were also highlighted and reported by the online media HolidaySmart.
Amidst the ongoing pandemic, ITC Store continues to explore and offer valuable opportunities and a practical platform for local young design start-ups so that they can gain market exposure and showcase their creativity at major fashion events in Hong Kong.
About CENTRESTAGE 2021
CENTRESTAGE is one of the largest annual fashion showcases in Hong Kong. This year, the event was organised by the Hong Kong Trade Development Council from 10 to 12 September 2021 at the Hong Kong Convention and Exhibition Centre. The event featured over 200 designer brands from over 20 countries and regions.
