The Year 3 BA students recently designed creative luxury products and created business proposals to reimagine a better store experience and engage with consumers in the metaverse.
SFT has quickly adapted to technological trends, which supports our digital curriculum and educates our students on ways to leverage new, digitally-native platforms like the metaverse in order to stay on top of industry demands.
Student Project Showcase
Students Hui Hei Yan, Jim Yu Ching, Ko Sze Nga, Chau Yin, and Lai Chu Yi incorporated 3D smart mirrors and AR glasses rendering techniques within the metaverse, building a futuristic virtual metaverse of fashion for the French luxury fashion brand Balmain, through which the brand can appeal to a younger clientele.
Inspired by Ralph’s Coffee at Harbour City, students Minkyeong Bae and Jiyeong Ko proposed a business plan and metaverse game to raise awareness of the environmental, social and governance (ESG) initiative by Ralph Lauren: “Patience is Bitter, but the Result is Fruitful”. In the game, consumers can grow fruit fibers in the metaverse, exchange them for NFTs, and use these digital assets to buy a Ralph Lauren Earth Polo shirt.