Fashion Asia Hong Kong has declared SFT alumnus Mr Kay Kwok (BA, 2009) as one of the "10 Asian Designers To Watch". This accolade is awarded annually by a panel of esteemed fashion industry leaders to celebrate the innovativeness, creativity, and craftsmanship of emerging talents across Asia. The cutting-edge capsule collections of the selected designers will be showcased at the upcoming Clockenflap Music & Arts Festival at Central Harbourfront, which is scheduled to take place from 29 November to 1 December.
Kay is a visionary designer from Hong Kong, and founded his brand, KWK by KAY KWOK, in 2013. Based in London, the brand has gained international acclaim for its genderless, digital, and experimental collections. KWK by KAY KWOK is renowned for challenging conventional fashion norms and stereotypes by embracing unapologetically avant-garde and futuristic aesthetics. The brand creates a dynamic space where subcultures flourish and new-age identities are celebrated.
Kay's groundbreaking work has not gone unnoticed. He made history as the first Hong Kong menswear designer to present at London Fashion Week. Influential fashion editor, Suzy Menkes of the International Herald Tribune owned by the New York Times, lauded Kay for his debut collection. His unique design perspective and innovative approach have led to collaborations with a host of international brands and artists, including Sony, Nike, and Dormeuil. His creative vision has also attracted high-profile clients such as Beyoncé, Björk, Aaron Kwok, Karen Mok, Joey Yung and the late Coco Lee.
In a notable achievement, Kay has been invited to design customised looks for Beyoncé's highly anticipated 2025 Renaissance World Tour, marking him as the first Hong Kong designer to work with this mega-star. The collaboration underscores Kay’s rising influence in the global fashion scene and his ability to blend artistic expression with commercial appeal.
