Bachelor of Science (Honours) in Digital Fashion (last intake in 2022/23)
Entrance Year Sept 2022
Programme Code 14404
Mode of Study Full Time
Normal Duration 2 years
Programme Intake 30
Fund Type Government-funded
Credits Required for Graduation
60 (plus 0-9 LCR credits)
The variation of total credit requirement is due to differences in students’ language training during previous AD/HD programmes. Based on the relevant HD/AD subjects, students can apply for credit transfer for Language and Communication Requirements (LCR) subjects, including a maximum of 6 credits for English and 3 credits for Chinese.
Programme Leader(s)
Chief | Dr Tracy Mok
Deputy | Dr Man Cheung
Remarks
Second choice applications will be considered but preference will be given to first choice applicationsAims and Characteristics
Aims
In the digital era, young generations are highly reliant on social media, the Internet and smartphones in every area of life, resulting in drastic changes in consumer behaviours. Digital technologies are transforming every stage of the fashion industry, from concept design to clothing rail. As an international fashion design hub, Hong Kong is in need of young talents with strong digital skills to drive efficiency and innovation for the evolving fashion business.
In response to the changing consumer landscape and to fulfil the developmental needs of the fashion industry, this programme aims to impart students with solid and holistic knowledge of new emerging technologies and digital fashion, innovative marketing/business strategies and plans. It also equips students with advanced digital skills in fashion product development, media communication and business development in the digital era. Graduates can pursue a variety of careers in the fashion industry and related areas, such as specialist/professional creative content marketing, digital media, creative/corporate communications, and business strategies and transformation for fashion brands.
Characteristics
The programme is a 2-year multidisciplinary full-time top-up degree programme. It targets the holders of Associate Degrees or Higher Diplomas from different disciplines, such as engineering, information technology, media communication, marketing, fashion and related fields of study.
This programme is characterized by 3 is: iFashion, iMedia and iConnect, clustering subjects in three areas, training students up with three distinct sets of skills, namely, advanced digital skills for fashion creation (iFashion), advanced digital skills for fashion media communication and market analytics (iMedia) and the ability to connect fashion and textile processes and emerging technologies for product and business innovation (iConnect). Students are equipped with these 3 is upon successful completion of the programme.
The programme emphasises both theory and practice. Problem-based/project-based teaching is the key approach to programme delivery: the programme is integrated with Capstone Projects that require students to apply the skills they have learned to solve real business problems in the fashion industry. Furthermore, a wide range of elective subjects are included in the curriculum to help students with different academic backgrounds to achieve the intended learning outcomes, through well-designed study pathways with a broad knowledge spectrum.
For graduation, each student is required to earn a minimum of 60 credits plus 0-9 credits for the Language and Communication Requirements (LCR)*. In addition to meeting the General University Requirements (GUR), students are required to complete 51 credits of Discipline-Specific Requirement (DSR) subjects, including elective subjects and a Capstone Project.
Programme Structure
| Credits | |
|---|---|
| General University Requirements (GUR) | |
| - Language and Communication Requirements (LCR)* | 0 - 9 |
| - Cluster Area Requirement (CAR) | 6 |
| - Service-learning (SL) | 3 |
| Discipline-specific Requirements (DSR) | 51 |
| Total | 60 - 69 |
* Subject to language proficiency level or relevant training in sub-degree studies
Discipline-Specific Requirement (DSR) Subjects
The curriculum offers 51 credits of DSR subjects. DSR subjects are categorised and grouped into 3 areas: iFashion, iMedia, and iConnect. Students are equipped with advanced digital skills in fashion creation (iFashion) and media communication (iMedia), enabling them to connect fashion and textile processes with emerging technologies for product and business innovation (iConnect).
Problem-based/project-based teaching is the key method of programme delivery. The programme involves 12 credits of Capstone Project related training, enabling students to apply the skills they have learned to solve real business problems in the fashion industry.
A wide variety of elective subjects (15 elective subjects at different levels) and different study pathways are designed for students with different academic backgrounds.
Some selected DSR subjects include:
| Subject title (subject code) | Area | Credits |
|---|---|---|
| Digital Product Creation (ITC211FC) | iFashion | 3 |
| 3D CAD Pattern on Ladies Wear (ITC331FC) | iFashion | 3 |
| Advanced 3D Pattern on Sportswear (ITC441FC) | iFashion | 3 |
| Photography and Digital Presentations (ITC212MC) | iMedia | 3 |
| Social Media and Fashion Journalism (ITC314MC) | iMedia | 3 |
| Video Production and Interactive Presentation (ITC332MC) | iMedia | 3 |
| Digital Marketing and Data Analytics (ITC342MC) | iMedia | 3 |
| Consumer Relationship Marketing & Management (ITC328ME) | iMedia | 3 |
| Business Intelligence and Analytics for Fashion(ITC426ME) | iMedia | 3 |
| Fashion Product Ideation and Development (ITC313XC) | iConnect | 3 |
| UX Design for Fashion (ITC329XE) | iConnect | 3 |
| Mobile App Design for Fashion (ITC446XE) | iConnect | 3 |
| Capstone Project and Dissertation Preparation (ITC321PC) | iProject | 4 |
| Capstone Project I (ITC433PC) | iProject | 3 |
| Capstone Project II (ITC443PC) | iProject | 5 |
General University Requirement (GUR) Subjects
- Language and Communication Requirements (LCR) (9 credits) – Students who do not meet a standard equivalent to undergraduate LCR, based on their previous enrolment in AD/HD programmes and their academic performance, are required to take additional credits (a maximum of 6 credits in English and 3 credits in Chinese).
- Cluster-area Requirements (CAR) (6 credits) – Students are required to successfully complete two subjects (i.e. 6 credits) in any of the following four Cluster Areas (note that the two CAR subjects cannot be from the same Cluster Area):
- Human Nature, Relations and Development (HRD)
- Community, Organisation and Globalisation (COG)
- History, Culture and World Views (HCW)
- Science, Technology and Environment (STE)
Students taking CAR subjects must fulfil the following three additional requirements:
- English Reading and Writing (ER/EW) Requirements
- Chinese Reading and Writing (CR/CW) Requirements
- China Studies Requirement (CSR)
Service Learning Subject (3 credits)
The programme is structured to maximise students’ opportunities to take part in various learning activities for an enriched learning experience.
- Student Exchange Programme – Benefiting from the SFT’s well-established academic exchange partnerships, students can enrol in a credit bearing student exchange programme at a selected partner university in semester 2 of their first year of study. Credits earned overseas can be counted toward PolyU’s graduation requirements (depending on subject relevancy and approval of credit transfer). Leading academic partners of the SFT include Cornell University, North Carolina State University, the Fashion Institute of Technology, London College of Fashion, and Manchester University.
- Internships – Each year, the SFT works with well-known local and overseas fashion firms to offer students well-structured and project-based internship training.
Fresh Graduates can apply for Graduate Membership of the Hong Kong Institution of Textile and Apparel (GHKITA). Graduates with 2 years of relevant post-qualification experience can apply for Associateship of the Textile Institute (ATI), UK, and Membership of the Hong Kong Institution of Textile and Apparel (MHKITA).
Graduates possess strong skills in digital media communication and the development of innovative business models/strategies, giving them excellent career prospects. They can choose to work either in the fashion industry or in supporting sectors such as media, advertising and promotion, marketing, and IT solution provision. They can take up roles such as the following:
- App designers
- Creative artists
- Creative developers
- Creative technologists
- Digital account executives
- Digital/graphic designers
- Digital designers/editors
- Digital entrepreneurs
- Digital product managers
- Digital product technologists
- Digital strategists
- Front-end developers
- Game/character designers
- Image stylists
- Interactive designers
- IoT/smart product developers
- Photographers
- PR/online coordinators
- Social media managers
- UX developers
- Videographers
- Web developers
Applications are welcome from holders of Associate Degrees or Higher Diplomas, or the equivalent, in the following, and related, fields of study:
- Engineering
- Information Technology
- Media Communication
- Fashion
- Marketing
An entrance scholarship is set up by the Vincent & Lily Woo Trust to award students with outstanding academic performance.
| Date: | Between March and July |
| Mode: | Interview and/or other forms of admission assessment |
| Aims: |
To assess the suitability of potential and interested candidates for the programme |
| Medium: | English |
| Duration: |
About 15-30 minutes |
| Remark: |
Shortlisted candidates will be invited for interviews/other forms of assessment |
Enquiries
For further programme information, please contact the General Office
- +852 2766 6500
- sft.tpg@polyu.edu.hk
