Prior to joining the academia, Celine was the Deputy Director - Customer and Brand Promise of CLP Power HK. She had a strategic role in managing the CLP Brand as well as the overall customer experience. Celine also had extensive marketing and senior management experience in both airline and banking industry, including Cathay Pacific Airways and Standard Chartered Bank. Besides, she was elected as the Chairperson for Hong Kong Advertisers’ Association (HK2A) from 2007-2011.

Celine has also been nominated by Hong Kong SAR Government to serve in various advisory committees such as the Create Smart Initiatives Vetting Committee of Create Hong Kong which is set up under the Culture, Sports and Tourism Bureau and Advisory Committee on Enhancing Self-Reliance Through District Partnership Programme under Home Affairs Department. She is currently serving as the Honorary Advisor of Hong Kong Advertisers’ Association (HK2A), Co-opted Member of Information and Research Committee, HK Council on Smoking & Health and the Board Member of The Society for the Aid and Rehabilitation of Drug Abusers (SARDA).