Edward Yuhang Lai is an Assistant Professor of Marketing at The Hong Kong Polytechnic University. Edward’s interests are at the insersection of sustainability and societal well-being. His research focuses on understanding factors that influence consumers’ sustainable behaviors, consumption satisfaction, and happiness. His work has been published in the Journal of Applied Psychology.

Before joining PolyU, Edward completed his PhD in Marketing at Virginia Tech. He received his BSc in Hotel Management from PolyU. Prior to academia, he worked in the field of hotel development consultancy in the Asia-Pacific Region.