Dr Yijing Li received her PhD in Information Systems from the University of New South Wales (UNSW). Her research focuses on business analytics, computer vision, social media, and crowd platforms. Her current work aims to understand the diffusion mechanisms, business value and social impact of digital content. Particularly, she is interested in discovering how content consumers respond to visual stimuli using various research methodologies such as experiments, deep learning, computer vision, network analysis, and econometrics.