Programme Structure 

For MSc, students complete 31 credits

• 4 Compulsory Subjects (3 credits each)
• 1 AIE Subject (1 credit)
• 6 Elective Subjects (3 credits each)
  OR
• 4 Compulsory Subjects (3 credits each)
• 1 AIE Subject (1 credit)
• 2 Elective Subjects (3 credits each)
• the subject Research Methods (3 credits) and a Dissertation (9 credits)

Students may, on completion of 4 Compulsory Subjects, 1 credit of AIE Subject and 3 Elective Subjects (22 credits in total), opt for the Postgraduate Diploma.

The Compulsory Subjects comprise strategic and functional marketing modules and are designed to provide students with conceptual and analytical foundations in marketing. The Elective Subjects provide the opportunity for students to learn about applied marketing topics and explore leading-edge marketing practices and issues.

• The offering of subjects is subject to class quota availability. Students may also choose from a list of "Common Pool Electives", subject to the prescriptions of programme curriculum.
• Programme structure, course names and content are subject to continuous review and change.

* These subjects have been included in the list of reimbursable courses under the Continuing Education Fund. The programme (MSc in Marketing Management) is recognised under the Qualifications Framework (QF Level 6).

Mode of Study and Duration

Mode of study: Mixed-mode

Students can pursue their studies with either a full-time study load (9 credits or more in a semester) or a part-time study load (less than 9 credits in a semester).

Students normally complete the programme full-time in 1.5 years or part-time in 2.5 years. Students who wish to extend their studies beyond the normal duration can submit a request to the Department of Management and Marketing for consideration.

The programme offers a structured progression pattern. Students are encouraged to follow the pattern to benefit from the cohort-based structure. Classes are normally scheduled on weekday evenings, with some daytime classes for full-time students. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.

Current students can refer to the Programme Requirement Document for more details about the programme.

Programme Requirement Document

Programme Requirement Document 2024/2025
Programme Requirement Document 2023/2024
Programme Requirement Document 2022/2023
Programme Requirement Document 2021/2022
Programme Requirement Document 2020/2021
Programme Requirement Document 2019/2020