![Dr Bicheng Yang](/mm/-/media/department/mm/people/academic-staff/yang_bicheng/bicheng.png?bc=ffffff&h=430&w=280&hash=B9B04EDF470F178B18B587CE78028A79)
Dr Bicheng YANG
Associate Professor; Presidential Young Scholar
Research Area: Marketing
- M1013
- +852 3400 2120
- bicheng.yang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Incentives, Salesforce Management, Advertising, Pricing
- Curriculum Vitae
Education and Academic Qualifications
- Doctor of Philosophy in Business Administration, Washington University in St. Louis