On 25 March 2025, Prof. Scott McCabe, a distinguished Professor of Marketing at Birmingham Business School (BBS), University of Birmingham, delivered an insightful research seminar on "Social Tourism: Enhancing Participation and Well-being." Prof. McCabe, who is Co-Chief Editor of Annals of Tourism has an extensive background in marketing and tourism, shared his expertise with faculty members and students from the School of Hotel and Tourism Management (SHTM) and members of the Research Centre for Digital Transformation of Tourism (RCDTT).
This seminar is chaired by Prof. Haiyan Song, Director of RCDTT. During the seminar, Prof. McCabe explored the concept of social tourism, which involves the inclusion of disadvantaged individuals in tourism through socially-oriented measures, often involving financial support. Although social tourism originated in Europe, Prof. McCabe highlighted the diverse systems worldwide that support marginalized groups, including young people, low-income families, individuals with disabilities, and older adults.
Prof. McCabe's research is interdisciplinary, spanning sociology, consumer psychology, and marketing. His work has significantly contributed to promoting the concept of 'social tourism' in the UK and internationally, linking holidays to subjective well-being outcomes. His research has influenced policy on social tourism in the UK and continues to engage with debates on pro-social and pro-environmental tourist consumption, as well as responsible and ethical consumer behavior.
The seminar provided an enlightening experience, fostering engaging discussions among attendees about the future of social tourism and the importance of inclusive strategies in enhancing tourism participation. Prof. McCabe's work not only advances academic understanding but also offers practical implications for policymakers and stakeholders in the tourism sector.
This seminar is chaired by Prof. Haiyan Song, Director of RCDTT. During the seminar, Prof. McCabe explored the concept of social tourism, which involves the inclusion of disadvantaged individuals in tourism through socially-oriented measures, often involving financial support. Although social tourism originated in Europe, Prof. McCabe highlighted the diverse systems worldwide that support marginalized groups, including young people, low-income families, individuals with disabilities, and older adults.
Prof. McCabe's research is interdisciplinary, spanning sociology, consumer psychology, and marketing. His work has significantly contributed to promoting the concept of 'social tourism' in the UK and internationally, linking holidays to subjective well-being outcomes. His research has influenced policy on social tourism in the UK and continues to engage with debates on pro-social and pro-environmental tourist consumption, as well as responsible and ethical consumer behavior.
The seminar provided an enlightening experience, fostering engaging discussions among attendees about the future of social tourism and the importance of inclusive strategies in enhancing tourism participation. Prof. McCabe's work not only advances academic understanding but also offers practical implications for policymakers and stakeholders in the tourism sector.
| Topics | Research |
|---|---|
| Research Units | Research Centre for Digital Transformation of Tourism |
You may also like
