Sept 2025 Entry
What's New
Our research programmes are designed to prepare students for a career in academic research and teaching. The programmes are broad-based and provide a rigorous foundation on which the students can build an academic career of their choice.
Our research programmes are 3-year / 4-year PhD programmes:
The normal duration of the PhD programme depends on the students' educational background. The programme mainly consists of two parts: coursework and thesis. Students will also receive training in teaching and gain research experience through research seminar attendance. After a successful defence of thesis and satisfying all University graduation requirements, the candidates will be awarded the PhD research degree.
For details of programme structures and entrance requirements of the University and our Faculty, please refer to https://www.polyu.edu.hk/fb/study/rpg/research-programmes/.
Management
- Business Ethics
- Corporate Governance and Family Business
- Corporate Social Responsibility
- Cross-Cultural Management
- Culture
- Diversity and Inclusion
- Diversity and Inequality
- Emerging Market Strategies
- Employee Attitudes and Behaviors
- Innovation Management
- Judgment and Decision Making
- Leadership
- Organisational Justice
- Philanthropy
- Proactive Behaviours
- Public Sector Management
- Social Enterprise and Entrepreneurship
- Social Networks
- Strategic HRM
- Stress and Health
- Voice and Citizenship Behaviours
- Work Teams
- Work-Family Conflict
| Supervisor | Tel | |
| Prof. Wu LIU | 3400 3954 | wu.liu@polyu.edu.hk |
| Prof. Chi Nien CHUNG | 3400 3646 | chinien.chung@polyu.edu.hk |
| Prof. Krishna SAVANI | 2766 7129 | krishna.savani@polyu.edu.hk |
| Dr Shuping LI | 2766 7135 | shu-ping.li@polyu.edu.hk |
| Dr Jia Katrina LIN | 3400 3923 | katrina.lin@polyu.edu.hk |
| Dr Amy Y. OU | 2766 4057 | amy-yi.ou@polyu.edu.hk |
| Dr Xueyong ZHAN | 3400 3468 | xueyong.zhan@polyu.edu.hk |
Please click here to find out more about the research interests of our Department of Management and Marketing and contact our staff directly to discuss research opportunities.
You are advised to contact the potential supervisors before submitting an application.
Management Information Systems
- BlockChain Applications and Digital Assets
- Digital Transformation
- Disinformation and Promotional Information on the Internet
- E-Commerce
- E-Health
- Human-AI Interaction
- Internet of Things & Smart Service
- IoT and AI Methods and Applications
- IT Governance
- Knowledge Management & Innovation
- Logistics and Supply Chain Management
- M-Commerce
- Platformization
- Social Commerce
- Social Media Analytics & Social Media Marketing
| Supervisor | Tel | |
| Prof. Kai H. LIM | 2766 7383 | kai.lim@polyu.edu.hk |
| Prof. W.T. Eric NGAI | 2766 7296 | eric.ngai@polyu.edu.hk |
| Prof. Xin XU | 2766 7065 | xin.xu@polyu.edu.hk |
| Prof. Chee-wee TAN | 3400 3376 | chee-wee.tan@polyu.edu.hk |
| Dr Yue Katherine FENG | 2766 7127 | katherine.feng@polyu.edu.hk |
| Dr Xiaowei Michael MEI | 2766 7133 | michael.mei@polyu.edu.hk |
Please click here to find out more about the research interests of our Department of Management and Marketing and contact our staff directly to discuss research opportunities.
You are advised to contact the potential supervisors before submitting an application.
Marketing
- Consumer Information Processing
- Consumer Judgment and Decision Making
- Consumer Psychology
- Digital Marketing
- Influencer Marketing
- International Marketing
- Marketing Strategy
- Omni-Channel Management
- Pricing and Competitive Strategies
- Pro-Social Consumer Behaviour
- Quantitative Marketing Modelling
- Relationship Marketing
- Sensory Marketing
- Social Influence on Consumer Behaviour
- Theoretical Marketing Modelling
- Visual Marketing
| Supervisor | Tel | |
| Prof. Yuwei JIANG | 3400 3948 | yuwei.jiang@polyu.edu.hk |
| Prof. Fang Flora GU | 2766 4017 | flora.gu@polyu.edu.hk |
| Dr Feifei HUANG | 3400 3642 | feifei.huang@polyu.edu.hk |
| Dr Yanping TU | 3400 7359 | yanping.tu@polyu.edu.hk |
| Dr Fine Fanni LEUNG | 3400 3952 | fine.leung@polyu.edu.hk |
| Dr Dai YAO | 2766 7143 | dai-yoda.yao@polyu.edu.hk |
| Dr Bicheng YANG | 3400 2120 | bicheng.yang@polyu.edu.hk |
| Dr Xubing ZHANG | 2766 4060 | zhang.xubing@polyu.edu.hk |
Please click here to find out more about the research interests of our Department of Management and Marketing and contact our staff directly to discuss research opportunities.
You are advised to contact the potential supervisors before submitting an application.
Asian Centre for Branding & Marketing (ACBM), Department of Management and Marketing
The ACBM conducts research on branding and marketing related issues to promote an enhanced understanding of the value creation process and business performance. The ACBM adopts interdisciplinary and cross-functional approaches to produce cutting-edge branding and marketing research with both academic and practitioner relevance. The Centre is a knowledge-sharing platform to facilitate the transfer of ideas and practice among design professionals, consultants, business leaders and academics, leading to innovative branding and marketing strategies and programmes for Hong Kong, the Pearl River Delta and the Asia Pacific region.
Centre for Leadership & Innovation (CLI), Department of Management and Marketing
The CLI draws on the diverse expertise of the Faculty and the knowledge and experience of the local and international academic and business communities. It adopts an integrated approach to the advancement of research, teaching and consultancy in the areas of entrepreneurship, leadership and strategic management. The centre organises research activities and provides service to industry. Such activities include seminars, workshops and collaborative projects within and outside the university. Its services include consultancy, management training and executive coaching.
Behavioural Research Lab, Department of Management and Marketing
The Behavioural Research Lab (BRL) is managed by the Department of Management and Marketing and is available for all faculty members, PhD students and research personnel from across the university to conduct leading-edge business related research.
The BRL is dedicated to the understanding of human behaviour in markets and organisations. Research conducted in this lab explores some of the most fascinating and complex questions regarding how people understand the world, interact and make decisions.
The BRL offers world-class software (Qualtrics, eye tracking software, face reading software, etc.) and a range of services, and includes 20 cubicles, 2 general research rooms, a computer lab, a sound-isolated PC Cube and a meeting room. The space can be adjusted to meet the needs of studies conducted in a controlled environment. Researchers are able to conduct a variety of studies using a broad range of research methods, including computer-based surveys, tasks or games and discussion-based experiments and focus groups in this lab. Participants learn about important social scientific questions and techniques while being compensated for their time.
For enquiries, please contact:
Department of Management and Marketing
Website: https://www.polyu.edu.hk/mm/study/research-postgraduate-programme/
Email: msmm@polyu.edu.hk
Tel: (852) 2766 7119
Faculty of Business
Website: https://www.polyu.edu.hk/fb/study/rpg/
Email: fb.research.enquiry@polyu.edu.hk
Tel: (852) 3400 2582
Compulsory - Two Academic Referee’s Reports are required for the application for Fellowship and Scholarship Schemes.
- Identify and invite two academics who are familiar with your academic performance and achievements. Proposed supervisor(s) from the PolyU, proposed supervisor(s) from the partner institution (if any), and persons from non-academic backgrounds are not considered appropriate academic referees.
- Provide complete and accurate information on your referees, including their email addresses under a university or an organisation, in your online application.
Compulsory
Optional
Compulsory
A standard form must be used for the submission of research proposal. Please click here to download the form.
Please provide prior research work.
Compulsory – Please upload all academic qualifications including Bachelor’s degree and Master’s degree (if any) according to the University’s admission requirements, also refer to the ‘Procedures – Guidelines for Submitting Supporting Documents’ to follow the submission requirements.
- GMAT Focus Edition score no less than 605/ GMAT score no less than 650/ GRE score equivalent for normal track PhD candidates.
- GMAT Focus Edition score no less than 525/ GMAT score no less than 550/ GRE score equivalent for Dual PhD Degree Programmes candidates.
