A team of seven CBS MABCC students met with Mayor, Igi Takashi, of Yonago City in Japan to discuss their proposed strategies for enhancing tourism and branding. The meeting was a success, with the mayor showing strong interest and support.
Their collaboration attracted local media attention and was reported by Japanese newspapers, boosting the university's international engagement profile. The students were motivated and actively involved in research and strategy development, confident that their work will benefit Yonago's tourism and branding in the future. They emphasized the importance of city branding and communication in their presentation to stakeholders, and the mayor expressed gratitude and interest in implementing their strategies.
This project allowed students to apply their knowledge to a real-world international branding challenge, gaining valuable insights and practical skills.
