Professor and Associate Head of Department
Research Area: Marketing
- M826
- +852 2766 4017
- flora.gu@polyu.edu.hk
- Consulting, Research and Teaching Interests: Marketing Strategy, Interorganizational Relationships, Distribution Channels, Cross-cultural Marketing, Digital Marketing
- Curriculum Vitae
Professor of Practice (Marketing)
Research Area: Marketing
- M807
- +852 2766 4022
- celine-mw.ho@polyu.edu.hk
- Consulting, Research and Teaching Interests: Marketing Management, Integrated Marketing Communications, Social Media Marketing, CSR, Sustainability
- Curriculum Vitae
Core Members
Professor
Research Area: Marketing
- M914
- +852 3400 3948
- yuwei.jiang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Social Influence and Consumer Behavior, Psychology of Time and Money, Visual Information Processing, Sensory Marketing, Metacognitive Experiences
- Curriculum Vitae
Associate Professor
Research Area: Marketing
- M1010
- +852 3400 3952
- fine.leung@polyu.edu.hk
- Consulting, Research and Teaching Interests: Marketing Strategy, Customer Relationships, Influencer Marketing, Services Marketing
- Curriculum Vitae
Associate Professor
Research Area: Marketing
- M1020
- +852 3400 3642
- feifei.huang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Consumer Behavior, Marketing Communications, Emotions and Feelings
- Curriculum Vitae
Associate Professor
Research Area: Marketing
- M827
- +852 2766 7143
- dai-yoda.yao@polyu.edu.hk
- Development and Application of Statistics, Econometrics, and Artificial Intelligence Based Models for Marketing Problems.
- Curriculum Vitae
Associate Professor; Presidential Young Scholar
Research Area: Marketing
- M1013
- +852 3400 2120
- bicheng.yang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Incentives, Salesforce Management, Advertising, Pricing
- Curriculum Vitae
Associate Professor
Research Area: Marketing
- M904
- +852 2766 4060
- zhang.xubing@polyu.edu.hk
- Consulting, Research and Teaching Interests: Analytical and Empirical Research in Retailing Practices, Distribution Channels, Internet Marketing, Advertising, Pricing and Competitive Strategies.
- Curriculum Vitae
Assistant Professor
Research Area: Marketing
- M927
- +852 3400 3613
- grace.chae@polyu.edu.hk
- Consulting, Research and Teaching Interests: Consumer Behavior, Consumer Socialization and Motivation, Sensory Marketing
- Curriculum Vitae
Assistant Professor
Research Area: Marketing
- M928
- 2766 7106
- nicole.kim@polyu.edu.hk
- Consulting, Research and Teaching Interests: Signaling, Consumer Lay Belief, Self-Other Perceptions , Joint Consumption & Social Media
- Curriculum Vitae
Assistant Professor
Research Area: Marketing
- M854
- +852 2766 7141
- edward-yh.lai@polyu.edu.hk
- Consulting, Research and Teaching Interests: Sustainability, Consumer & Societal Well-being
- Curriculum Vitae
Research Assistant Professor
Research Area: Management Information Systems
- M508
- +852 2766 4067
- yang-ly.liu@polyu.edu.hk
- Consulting, Research and Teaching Interests: Open Innovation on Digital Platforms; Open Design; User Innovation; Online Innovation Communities.
- Curriculum Vitae
Assistant Professor
Research Area: Marketing
- M1012
- +852 2766 7382
- qiyuan.wang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Online Platforms, Sharing Economy, Online Healthcare
- Curriculum Vitae
Assistant Professor
Research Area: Marketing
- M907
- +852 2766 7949
- lu-ruby.yan@polyu.edu.hk
- Consulting, Research and Teaching Interests: Household Sustainability, Online Platforms, Social Media Marketing
- Curriculum Vitae
Senior Lecturer
Research Area: Marketing
- M856
- +852 2766 7951
- jackie.tam@polyu.edu.hk
- Consulting, Research and Teaching Interests: Consumer Behaviour, Service Quality, Research Methods
- Curriculum Vitae
Lecturer
Research Area: Marketing
- M1030
- +852 3400 2122
- winslet.ty.chan@polyu.edu.hk
- Consulting, Research and Teaching Interests: Retail Management, Marketing Management, Consumer Behavior, Corporate Social Responsibility Management, Green Service Management
- Curriculum Vitae
Advisory Board
COO, The South China Morning Post
Industry : Newspaper publishing & online media
Deputy CEO, Greater Bay Area Homeland Youth Community Foundation
Industry : Charitable foundation
Executive Director & Group General Manager, Hong Kong Ferry (Holdings) Limited
Industry : Property development & ferry operations
Head of Industries Greater China Region, Meta
Industry : Social metaverse
Director, Public Affairs John Swire & Sons (H.K.) Limited
Industry : Conglomerate
General Manager, Environmental & Social Responsibility MTR Corporation Limited
Industry : Public transport
