Bachelor of Science (Honours) in Language Sciences and Analytics (Senior Year Admission)

Aims and Characteristics

Programme Aims 

• To train language and knowledge professionals for our information-rich and highly connected world and the era of digital humanities. 

• To endow our graduates with highly sophisticated communication skills, especially in terms of culture and domain sensitivity in intercultural and corporate communication; inter-personal skills and empathy in face-to-face communication as well as over digital media; and being technologically savvy to master current and future new media.

• To equip our graduates with general knowledge of the underlying concepts and profession-specific literacy and skills in linguistics and bilingual communication. 

• To equip our graduates with competence in utilizing analytic tools, performing and presenting quantitative analyses on language data, and extracting useful information from large-scale language datasets with complex scales.

• To equip our graduates with the ability to create, adapt and utilize language-related applications and tap into advances in artificial intelligence research.

Programme Characteristics

• The programme provides students with interdisciplinary training in areas including language sciences, quantitative data analytics, computer programming and computational linguistics. 

• To nurture a deep understanding of how language works (in an individual and in a society) and foster familiarity with the concepts of digital humanities and the tools and methods of collecting and analysing language data in the digital era.

• To strengthen skills in analysing social sentiments, spotting trends in the making, generating predictions and providing insight for business and/or administrative decision making.  

Medium of Instruction

• English and Chinese*

* Putonghua by default; Cantonese only used in elective subjects on the Cantonese language