课程编号
JS3080
课程报名
2025年9月入学
学制
全日制
正常修读年期

4 年

毕业的学分要求

120 (另加3个培训学分)

文理科要求
文理兼收
考虑第二志愿的申请人
课程主任

管理学(荣誉)工商管理学士学位课程

课程主任 
陈志匡博士 
BA (Hons), M.Phil, PhD (PolyU)

课程副主任 
高志忠博士 
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)

 

市场学(荣誉)工商管理学士学位课程

课程主任 
谭丽明博士 
BSc (Hons) (London), MSc (Warwick), PhD (Aston)

课程副主任 
陈庭恩博士 
BA (Hons), PhD (PolyU)

  • 所有工商管理课程的学生必须完成短期工作实习,可选择于暑期或学期内进行,本系会帮助学生寻找合适的实习职位。
  • 工商管理学院保留修订毕业学分的权利。
  • 管理及市场学(荣誉)⼯商管理学士组合课程设有以下学位课程:
    • 管理学(荣誉)工商管理学士
    • 市场学(荣誉)工商管理学士
  • 香港理工大学于2025/26学年起采用更灵活的选修课程制度,学生在首年完成所在学院的一年级共同课程(Common Year 1 Curriculum)后,可再根据意愿及一年级学业综合评估申请转换至同一学院内其他的课程,详情请按此浏览。

*取决于学生的个人选择、第一学年的学业成绩平均积点(GPA)、及相关基础科目的成绩,学生会于第二学年开始专修组合课程中的学位课程。

  • 本学士位组合课程可于修业期内申请修读「人工智能及数据分析」(AI and Data Analytics (AIDA)) 副主修课程。须经评核及审批。AIDA第副主修课程的学分要求各有不同,详情请参阅「副主修」页面。
报名截止日期
Non-JUPAS Year 1
2025-02-06
International / Other Qualification
2025-02-06
內地应届高考生
2025年6月12日

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  • Undergraduate
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关于计划
所需的附加文件
如何申请
宗旨及特色

课程宗旨及学习成果

管理及市场学系相信,教与学是我们的使命。我们承诺为开拓学员的专业知识及全面发展提供帮助。

 

学员入读本课程初期将完成部份大学核心及商业学基础科目,及后可选读以下其中一项主修课程:

管理学(荣誉)工商管理学士学位

要成为商业专才,必须具备管理技能。作为一项学术研究领域,管理学着重如何透过人才及资源取得最理想的回报。

 

本课程为学员提供全面的商业和企业管理教育,在此基础上学员以人力资源管理作为专业。学员透过修读本课程,有助培养良好的管理技能,将来成为香港、中国和亚太地区商业社会的管理专才。

 

市场学(荣誉)工商管理学士学位

本课程学员供全面的商业学教育、分析、企划、执行及控制市场决策、研究与沟通技巧、市场互动与干预的关系、市场专才于国际大环境的定位与责任及市场学相关的信息科技知识。

 

学生会在第一年修读基础共同课程,在其中的第二学期可表明他们的课程选择的意愿。部门会根据学生的个人选择、第一学年的学业成绩平均积点(GPA)、及相关基础科目的成绩(即MM2021 Management and Organisation 或 MM2711 Introduction to Marketing),批核学生于第二学年开始专修的学位课程。 每个课程的修读人数将限定不超过相应年份组合课程所取录的总学生人数的60%。

 

商学院鼓励所有学员参与课外活动,例如领袖训练、伙伴辅导及导师训练。

 

「校企协作教育」 (WIE)

「校企协作教育」是所有理大全日制本科生的必修项目。学员必须完成100个工作时数(3训练学分) 以达到毕业的要求。本学系为学员提供企业实习机会,学员可在香港、内地或海外进行暑期实习。

专业认可及就业前景

专业认可

管理学(荣誉)工商管理学士学位

香港人力资源管理学会(HKIHRM)*

  • 毕业学员须修毕本课程,及曾修读「员工关系」、「雇佣法」、「国际人力资源管理学」、「薪酬与效绩管理学」、「招聘与甄选」及「训练与发展」其中最少三个学科,可申请成为香港人力资源管理学会(HKIHRM)的副会员。

*专业认可需经定期复核。

 

市场学(荣誉)工商管理学士学位

学员可登记成为英国皇家特许市务学会(The Chartered Institute of Marketing)的 Affiliate (Studying) Members。

*专业认可需经定期复核。

 

就业前景

毕业学员可从事企业管理和行政工作,包括行政助理、见习经理、人力资源/人事部主任、培训主任、招聘主任、薪酬管理主任以及人力资源顾问等职位。

课程结构

工商管理(荣誉)组合课程包括:

  • 大学核心(通识教育)课程
  • 工商管理(荣誉)组合课程的核心科目
  • 主修科目
  • 自由选修科目

 

一年级课程涵盖部份大学核心(通识敎育)、基础商业管理课程,及语文与沟通科目。学员修毕部份基础课程后,可以选择主修科目,并须于毕业前完成总结性专题研究。

副主修

副主修 - 人工智能及数据分析

 

获管理及市场学(荣誉)工商管理学士学位组合课程录取的学生可于修业期内申请修读「人工智能及数据分析」(AI and Data Analytics (AIDA)) 副主修课程。

AIDA副主修课程的学分要求如下:

  管理学 市场学
1.   组合课程必修科目 87学分 87学分
2.   副主修课程科目# 36学分 36学分
3.   大学核心科目* 30学分 30学分
最低学分要求 132学分 132学分

#学生可于1. 组合课程必修科目及2. 副主修课程科目中, 重复采计学分以完成课程指定的学分要求 ,以12学分为上限。

*学生亦可于课程内的1. 组合课程必修科目及3. 大学核心科目中, 重复采计学分以完成课程指定的学分要求 ,以9 学分为上限。

所有学生必须完成规定时间的工作实习。

 

备注

如欲修读副主修课程的学生, 第一学年的学业成绩平均积点(GPA)须达到2.70或以上 ,经评核及审批后,才可于第二学年开始修读。

入学要求

录取标准

  • 申请人必须在应届高考获得优异的成绩,当中包括良好的英语成绩。
  • 申请人如在学术或其他非学术领域,如体育、文化艺术、领导才能及社会服务、STEM^ 等不同范畴获卓越表现,可透过参与「3D综合评估入学计划」或「德艺计划」获得优先面试选拔资格。通过面试的申请人可享有本科入学政策的优惠待遇。请按此了解详情。

^ STEM:Science 科学,Technology 技术,Engineering 工程 和 Mathematics 数学

学生心声

The MM programme offers students ample opportunities to apply their knowledge and skills to real-life scenarios through internships, business competitions and networking events. Students are encouraged to participate in all kinds of extracurricular activities, to step out of their comfort zones and to accept every challenge. My experience on the programme allowed me to focus on my personal development. Despite the restrictions imposed by the pandemic, which prevented most of us from participating in an overseas placement, I was able to take part in an online exchange provided by Fudan University. The experience broadened my horizons, as the course pooled together talented students from different educational backgrounds, and further advanced my collaborative and communication skills, which are critical for the development of a future career in management and marketing. I will never forget the advice of our programme leader, Dr Simon Chan, to embrace lifelong learning and relish the process behind every single experience. My message to all prospective students is enjoy your time at university because every experience counts.

Zhang Jessica

The Faculty of Business invests in students who will eventually give back to the world. It does this through offering a variety of subjects led by responsible professors and enriched activities, such as work-integrated education and service learning, which nurture the growth of its students into adept professionals.

 

What the Management programme offers extends far beyond knowledge and skills. Students gain an appreciation for lifelong learning and continuous progress through taking smart advantage of external resources. The most valuable aspect of the course for me was the endless support from my tutors and peers. Dr Wu Liu taught me to follow my heart rather than others’ dreams. And I will always remember Dr Chan’s advice: experience is more precious than academic excellence. 

姜梦溪 Jiang Mengxi

When I reflect on my time at university, I feel grateful to have had abundant and varied opportunities both on and off campus. Most courses on the MM programme require the students to give presentations, which showcase their critical thinking and knowledge of learnt theories to the real business world. Work-integrated education and internship opportunities enable them to step out of their comfort zones and overcome challenges or obstacles logically. Through my experience on this scheme, I gained invaluable insights and opportunities to network with industry experts. But the biggest take-away for me was having the chance to trial a possible career direction at an early stage. Various training programmes and competitions equip students with the experience they need to become future leaders in their fields.

吴淑慧 Wu Shuhui

“A little gem”. This phrase describes PolyU well. Although the university occupies only a small area of downtown Hong Kong, it provides students with a comprehensive range of high-quality services. Here, I have enjoyed discussions with my professors in class, tried 3D printing in the library, attended lectures on various topics, and sweated in the gym. PolyU has also given me a wealth of opportunities to explore the world and integrate into society. Through the Work-Integrated Education programme, I completed two internships in Shanghai and Spain, which helped me identify my career goals. As part of the Service-learning programme, my classmates and I built wooden houses and bridges for local villagers in Kyoto, satisfying my curiosity about the social value of design. I also took an exchange trip to Sweden, where I made friends from all over the world and became more independent.

 

My four years of university life are now coming to an end. I am very grateful for the opportunities provided by the university, and I thank the MM team for always taking the time to help when I encountered difficulties. I will never forget my time at PolyU.

Zhou Haiyu

虽然来香港理工大学读书是听从父母的意愿,但是这个决定却为我打开了通向无限可能的大门。这里令人眼花缭乱的学生活动,让我从青涩的高中生涯,走进精彩无限的学习生活,而我不断从学习中吸收经验,从而变得更加成熟。无论是作为交换生还是志愿者,抑或仅仅在学校里参与促进文化交流的活动,理工大学都为我提供了展望世界的平台。学校提供与企业接轨的活动,也安排学生参与就职讲座及职业服务,都让我获益良多。教职员工的真诚态度及支持,也能让我顺利地投入社会工作。在理工大学的四年学习生活,给予了我无限的美好回忆和难能可贵的成长机会。希望你们也能把握这个机会,在这里好好地装备自己!

 

My parents persuaded me to go to PolyU for my university studies, and it was a wise choice. The various student activities held on and off campus have provided me with a wide range of opportunities to achieve my goals and get the most out of my university life. The international exposure I have gained has greatly expanded my global outlook and made me a more culturally sensitive person. PolyU’s focus is on practicality, which offers me various platforms to connect to the business world, allowing me to be well prepared for my future and giving me goals to work towards. I am proud to be a PolyU student, and would love to see you on our beautiful campus!

赵亦婷 Zhao Yiting

PolyU是一所非常有人情味的大学,在这里能深切地感受到学校对学生全方面发展与体验的重视。在课程设置上,我们可以依照自己的兴趣和规划比较自由地安排课表,除了专业必修课,也有各种各样的选修课可以选择。在课外活动上,从入校开始就会有学长学姐带领我们熟悉校园和香港,每一年也会有主题丰富的课外活动,比如大一暑假我参与了OCW组织的台湾交流活动,挑战了环岛骑行。在职业规划上,PolyU和很多国内外公司都有合作,可以轻松地找到与自己匹配的职位,积累工作经验。PolyU也很重视拓展我们的国际视野,不仅提供出国交流的机会,也会有去国外做志愿者、参加比赛的各种机会。总之,在PolyU,只要你认真努力,勇于争取,想做的事都有希望实现。

Shi Xinrang

My four-year study experience in Marketing was invaluable to me. The comprehensive courses and assignments provided me with a solid knowledge of business and helped me to improve my analytical and communication skills, and more importantly, my teamwork. We were greatly encouraged and proud when we finished a project together, brainstorming and overcoming the challenges with contributions from each group member. The professors and lecturers were always patient, helping us with our problems and offering suggestions and guidance throughout our projects.

 

In addition, the overseas exchange opportunity inspired me to explore the pleasure of study and to remain curious about the world. I very much enjoyed communicating with people from different backgrounds who shared their interesting stories. I also learned to apply the theories I was taught into practice and learn from the real workplace through Work-Integrated Education. The internships provided me with a perspective of different industries and helped me to establish my long-term career development goals with confidence, responsibility and clear self-awareness.

宋文 Song Wen

Enrolling in PolyU’s MM programme was one of the most best and most important decisions that I’ve ever made. Here at PolyU, I made good friends and learned from patient, attentive and knowledgeable professors. Most importantly, the MM programme helped me to set directions and goals for the rest of my life. 

 

The programme gave me the opportunity to broaden my horizons by experiencing the outside world. I spent two months studying business courses as an exchange student at the University of Cambridge, UK. My time at this world-class university familiarised me with the teaching philosophy and academic atmosphere of British higher education. Returning to the UK for further study is one of my short-term career goals.

 

As a mainland MM student, I felt well cared for both personally and in my academic life. PolyU provides every student with an academic advisor suited to them, usually an experienced faculty member. Whenever I felt stuck, I turned to my advisor. They were always right there to help. I feel like a true member of this community, this university and this programme.

 

In addition, the MM programme enables students to step out of their comfort zones by engaging in diverse off-campus activities. Students participate in mandatory internships with support and encouragement from PolyU. In some cases, the department draws on its extensive network to provide students with valuable internship opportunities. For students who find their own internships, the programme provides important guidance on CV editing and interviewing.

 

Take my own experience as an example. I had the chance to intern at five major companies, including Estee Lauder, Bazaar and WBA. Throughout these internships, I received valuable guidance from my teachers and other support from the programme. This helped me to make good use of my time at work to gain knowledge that cannot be acquired at university and put my classroom knowledge into practice. These experiences certainly enhanced my competitiveness in both the job market and the postgraduate applicant pool.

 

In conclusion, the MM programme helped me to grow and mature into an independent learner with realistic goals, a promising future professional with clear career plans, and a critical thinker with unique insights. I encourage anyone who is interested in business-related subjects to join this programme. You will undoubtedly benefit from studying at PolyU.

Liu Tingxue

在香港理工大学的四年生活,就这样不知不觉的就过去了。现在的我,在美国的校园里继续攻读硕士学位,心里却无时不刻都在思念香港。非常感谢香港理工大学提供了这么好的平台,让我成长为一个成熟独立的人。理大为同学提供极大的自由度,让我们可以在自己喜爱的领域有所发展。学术方面,英式教育不仅极大限度地锻炼了我们的英语,更训练了我们自主研究的能力。还记得大三的上学期,我幸运地获选为交换生,于丹麦的哥本哈根商学院交流学习半年。在得知结果的那一刻,我兴奋得无以言表,不但对将能体验著名商学院的授课模式,充满期待,也是对欧洲的生活憧憬不已。在异国的生活锻炼了我的独立自主,也使我重新审视了自己要的是什么。于是回到香港以后,我致力于申请研究生,并在大四的下学期得到了想要的录取通知书。除却学术,理大更为学生提供各式各样的实习工作机会,使我们可以在工作环境中提高自己的工作能力以及社交能力。我曾经参加PGDP活动,于上海的搜狐公司市场部实习两个月。这份工作让我更加坚信我走对了市场之路,同事们的鼓励,也让我对将来的任职信心十足。理大还有丰富多彩的学生社团组织,让学生们的业余生活也有滋有味。我曾经在英语话剧社做了两年的话剧,不仅完成了两部倍受好评的作品,也交到了很多知心的朋友。理大教会了我太多知识与技能,上述例子只是冰山一角。希望学弟学妹们也可以有机会来理大读书,这会是你们最明智的选择。

崔萌 Cui Meng

4年前,我离开生活了18年的家乡北京,来到香港理工大学。如今回想起这段愉快惊喜的旅程,仍充满感动。在这片红砖红墙的美丽校园里, 在工商管理学院的管理专业下,我度过了青春年华里最重要的四年。管理学系的教授都非常亲切,他们都曾在我的学业和生活上提供过许多帮助;同时管理学系的课程设置给学生提供很多自由选择的权利,无论你是渴望学习全球商业管理的知识,还是希望寻找到更多创业的秘诀,同时对人力资源充满好奇,你都可以通过选择相应的不同级别的课程,达成心愿。四年里,我结识了良师益友,积累了专业知识与实践经验。香港理工大学和管里学系的教授与同学,给予了我最美好的大学记忆 。

顾浩涵 Gu Haohan KiKi

在香港理工大学-工商管理学系学习是我人生中其中一段最有意思的经历。进入大学之前,我并不知道自己想要学习什么,也没有对未来的规划,更不知道选择香港理工是否为正确的决定。但是很快,大学里的第一节「组织与管理课」,就仿佛为我指明了方向,并且受用至今。

 

在理工大学学习的经历,不仅让我获得了商业知识,更重要的,是让我学会了如何去自主学习,批判思考,和应用时新的理论知识。同时,理工大学独特的WIE实习计划,让我们能够提前进入职场,为今后的职业生涯做扎实的铺垫。除了学习与实习之外,通过学校的申请,前往丹麦完成一个学期的交换生活,是我在大学里最难忘的回忆。在那里,我不仅结交到了许多新的朋友,也领略了完全迥异的文化与风土人情,受益匪浅。

 

毕业之后,我选择了继续留在理大,进行我的博士学习与研究。我深信,我会继续享受在理工的时光,并且在新的领域有所贡献。

王丰豪 Wang Feng Hao Andrew

Studying in the Management programme will remain one of the most significant milestones in my life journey. When I first entered the university I had no idea what to expect. The programme not only prepared me academically but also provided me with various enriching opportunities in both the business world and in society (competitions, consultancy projects, exchange programmes, internships, professional associations… you name it!).

 

As a mainland student, understanding the rules and getting into the local community were major challenges. Fortunately, my department provided me with the guidance and assistance that enabled me to find my own way in Hong Kong.

 

At the end of the degree study, I was able to utilize my knowledge and skills to serve the elderly in need. I am grateful that through the department’s help and support, we can realize the university’s expectations of us!

李曦元 Li Xiyuan, Sunny
附加资料

学系杰出科研 / 专业服务

本学系教授历年来多次获得研究资助局的优配研究金拨款,所有研究项目申请资助金额须获世界各地相关学科的专家严格评审,评审准则包括该项申请对学术及业界的贡献、在社会、文化或经济领域的应用潜力,以及学术质量与项目参与者的资历,只有最佳的研究项目才会获得拨款。本学系的教授于二零一二至二零一三年度合共获得三项优配研究金拨款,除此之外,还获得一项杰出青年学者计划的拨款。

 

学系奖项

本学系教授在教学、研究与服务等领域表现出色、屡获殊荣,曾于二零一一至二零一二年度获得「商学院特设教学奖」与「学院研究及学术活动奖」。于二零一三年度获美国管理学会颁发「最具国际意义论文奬」,及美国心理学协会颁发「杰出国际心理学研究者奬」。本学系附属的领袖及创新中心团队还荣获「学院服务奖」。于二零一五年四月十五至十九日在瑞士日内瓦举行的第四十三届国际发明展上获得银奬。此外,本系教授也提供行业咨询,包括为香港科技园公司的网上调查系统提供专业咨询、与数据处理服务商合作进行中文数据分割引擎研发、使用二维条码及无线射频技术的流动仓存管理系统(第二期),同时包括支持一家大型针织公司在香港和中国内地多个仓库的运作等专业的咨询服务。

 

师生成就

在本学系教授的悉心指导下,管理及巿场学系学生在多项比赛中屡获奖项,其中包括﹕理大微型基金创新组资助金、 国际学生创新挑战赛 ─ 理大预赛钻石创意奖、人事管理研究社主办的征文比赛亚军等。

LocalJUPAS
Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
In June
Duration

30 minutes

Medium
English
Mode
Group interview
Remarks

Selected applicants will be invited for an interview. No make-up or early interviews will be arranged for applicants who fail to attend the scheduled interviews.

LocalNon-JUPAS Year 1
Additional Documents Required
Transcript / Certificate

Required

Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
Between November 2024 and March 2025
Duration

10 minutes

Medium
English
Mode
Individual interview (online)
Remarks

Selected applicants will be invited for interview.

Non-LocalInternational / Other Qualification
Additional Documents Required
Transcript / Certificate

Required

Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
Between November 2024 and March 2025
Duration

10 minutes

Medium
English
Mode
Individual interview (online)
Remarks

Selected applicants will be invited for interview.

Non-Local內地应届高考生
无需附加文件