Sept 2025 Entry
4 years
120 (plus 3 training credits)
BBA (Hons) in Management
Programme Leader
Dr CHAN Chi-hong Simon
BA (Hons), M.Phil, PhD (PolyU)
Deputy Programme Leader
Dr KO Chi-chung Stephen
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)
BBA (Hons) in Marketing
Programme Leader
Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)
Deputy Programme Leader
Dr CHAN Ting-yan Winslet
BA (Hons), PhD (PolyU)
The credit requirements of this scheme are indicative only and are subject to review.
All students must complete a short work placement during their studies, either in the summer or during the semester. The Department will provide assistance in finding suitable placements.
Students will be awarded one of the following degrees upon successful completion of the graduation requirements of the programme:
BBA (Hons) in Management
BBA (Hons) in Marketing
Students are subject to further assessment criteria. Each student’s choice, GPA, and individual subject results at the end of Year One will be considered.
The option of a Secondary Major in Artificial Intelligence and Data Analytics is available to students enrolled in the BBA (Hons) in Management and BBA (Hons) in Marketing programmes. Admission to a Secondary Major is granted on a competitive basis and is subject to different credit requirements for graduation. Please see the Secondary Major Details section.
What's New
- Undergraduate
- Taught Postgraduate
- Undergraduate
Programme Aims
Learning and teaching are our core activities. We are committed to nurturing students’ professional skills and supporting their all-round development.
Students must complete the General University Requirements, core subjects, and fundamental business subjects at an early stage. They will then choose one of the following degrees as a specialism for graduation.
BBA (Hons) in Management
Management skills are essential for all business professionals. As a field of study, management aims to maximise the potential of people and other resources within organisations.
This programme provides students with a well-rounded business education and general management training, as well as the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, mainland China, and the region.
BBA (Hons) in Marketing
This programme provides students with a holistic business education that includes skills in analysing, planning, implementing, and controlling marketing decisions; analytical and research skills; the ability to communicate, interact, and intervene as part of the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals in broader environmental and international contexts; and literacy in the use of data and technology relevant to marketing.
All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as professional mentorship, student exchange, and other leadership development opportunities.
Work-Integrated Education (WIE)
To graduate, each student must complete 100 hours (3 training credits) of WIE. The Department offers students the opportunity to work in a firm either during the summer holidays or alongside their studies. Summer placements may be offered in Hong Kong, mainland China, or overseas. These work experiences and other forms of professional experience count towards the WIE requirement.
Admission to the Scheme
Students first follow a Common Year One curriculum under the Faculty.
The Scheme gives students approximately one year to identify their area(s) of interest and career aspirations, making it easier for them to choose a Major programme.
The decision to admit a student to a Major programme is made by the Department based on the student’s choice, overall Year One GPA, and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students are asked to indicate their Major programme choices during Semester 2 of Year One for the Department’s consideration and approval.
Towards the end of year one, students can decide whether to continue with their initial choice or switch to another choice within the Faculty. Those who wish to change to another choice need to join a competitive process through a ranking assessment, which considers a combination of entrance qualification score, Year One GPA, and interview performance.
Professional Recognition
BBA (Hons) in Management
Hong Kong Institute of Human Resource Management (HKIHRM):
-
Graduates of the BBA (Hons) in Management are eligible to apply for Associate Membership of the HKIHRM provided they have passed, in addition to the core subjects, at least THREE of the specialist subjects under the HRM concentration, namely International Human Resource Management, Employee Relations, Training and Development, Reward and Performance Management, and Staffing and Selection.
BBA (Hons) in Marketing
The Chartered Institute of Marketing (CIM):
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BBA (Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and have access to a wide range of membership benefits and online resources.
Career Prospects
The multidisciplinary nature of these programmes, which foster knowledge and skills in general management, managerial leadership, human resource management, marketing, advertising, and digital marketing, maximises employment opportunities for graduates. Graduates are qualified to fill a wide variety of general management and administrative positions, including management trainee, training officer, and recruitment officer, in a variety of areas, such as customer services, public relations, and consumer affairs and protection.
All programmes under the Scheme have the following structure:
- General University Requirements (GUR)
- Compulsory core subjects for all programmes under the Scheme
- Discipline-specific subjects
- Free electives
Year 1 covers the University’s compulsory core subjects and fundamental business subjects, as well as Broadening subjects and Language and Communication Requirements subjects. This broad exposure to business, management, and marketing disciplines helps students to make an informed choice of degree (specialism) for graduation.
From Year 2 onwards, students follow the curricula of their selected Major programmes. They also have the opportunity to apply their knowledge in a year-long Capstone Project during their final year of study.
The option of a Secondary Major in AI and Data Analytics (AIDA) is available to students admitted to the two programmes under the BBA (Hons) Scheme in Management and Marketing.
Features
The curriculum structure of our programmes with a Secondary Major in AIDA is as follows:
Management | Marketing | |
Discipline-Specific Requirements (DSR) | 87 credits | 87 credits |
Secondary Major Requirements (SMR) | 36 credits | 36 credits |
General University Requirements (GUR) | 30 credits | 30 credits |
Minimum credit requirements for graduation | At least 132 credits | At least 132 credits |
Students can obtain 9 credits of GUR subjects and 12 credits of SMR subjects by completing the relevant DSR subjects.
Students must also complete 3 training credits of Work-Integrated Education (WIE) to graduate.
The 87 credits of DSR in Management + AIDA include 81 credits of compulsory subjects and 6 credits of elective subjects, and those in Marketing + AIDA include 84 credits of compulsory subjects and 3 credits of elective subjects.
Remarks
Students benefit from the same professional recognition as their counterparts in the corresponding regular full Major programmes.
Satisfy the University's General Entrance Requirements.
Please click here for the subject weightings for 2025/26.
There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):
2024/25 Average Score: Any Best 5 Subjects (with Subject Weighting) = 175.2
For further programme information, please contact:
the General Office (tel.: 2766 7361/2766 7368; email: mm.dept@polyu.edu.hk).
To evaluate applicants' academic potential, motivation and suitability for the programme.
30 minutes
Selected applicants will be invited for an interview. No make-up or early interviews will be arranged for applicants who fail to attend the scheduled interviews.
Required
To evaluate applicants' academic potential, motivation and suitability for the programme.
10 minutes
Selected applicants will be invited for interview.
Required
To evaluate applicants' academic potential, motivation and suitability for the programme.
10 minutes
Selected applicants will be invited for interview.