CODE
JS3080
ENTRY

Sept 2025 Entry

STUDY MODE
Full-time
DURATION

4 years

CREDIT REQUIRED

120 (plus 3 training credits)

PROGRAMME INTAKE
188 (Combined intake for programmes JS3003 [~19], JS3060 [~78], JS3070 [~43] and JS3080 [~48]) (JUPAS and Non-JUPAS) (Subject to approval)
FUND TYPE
Government-Funded
Programme Leader

BBA (Hons) in Management

Programme Leader

Dr CHAN Chi-hong Simon
BA (Hons), M.Phil, PhD (PolyU)

Deputy Programme Leader

Dr KO Chi-chung Stephen
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)

 

BBA (Hons) in Marketing

Programme Leader

Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)

Deputy Programme Leader

Dr CHAN Ting-yan Winslet
BA (Hons), PhD (PolyU)

  • The credit requirements of this scheme are indicative only and are subject to review.

  • All students must complete a short work placement during their studies, either in the summer or during the semester. The Department will provide assistance in finding suitable placements.

  • Students will be awarded one of the following degrees upon successful completion of the graduation requirements of the programme:

    • BBA (Hons) in Management

    • BBA (Hons) in Marketing

  • Students are subject to further assessment criteria. Each student’s choice, GPA, and individual subject results at the end of Year One will be considered.

  • The option of a Secondary Major in Artificial Intelligence and Data Analytics is available to students enrolled in the BBA (Hons) in Management and BBA (Hons) in Marketing programmes. Admission to a Secondary Major is granted on a competitive basis and is subject to different credit requirements for graduation. Please see the Secondary Major Details section.

Application Deadline
Non-JUPAS Year 1
2024-11-19
International / Other Qualification
2024-11-19
內地应届高考生
2025年6月12日

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About Programme
Specific Notes
How to Apply
Aims & Characteristics

Programme Aims

Learning and teaching are our core activities. We are committed to nurturing students’ professional skills and supporting their all-round development.

 

Students must complete the General University Requirements, core subjects, and fundamental business subjects at an early stage. They will then choose one of the following degrees as a specialism for graduation. 

 

 

BBA (Hons) in Management

Management skills are essential for all business professionals. As a field of study, management aims to maximise the potential of people and other resources within organisations.

 

This programme provides students with a well-rounded business education and general management training, as well as the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, mainland China, and the region.

 

 

BBA (Hons) in Marketing

This programme provides students with a holistic business education that includes skills in analysing, planning, implementing, and controlling marketing decisions; analytical and research skills; the ability to communicate, interact, and intervene as part of the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals in broader environmental and international contexts; and literacy in the use of data and technology relevant to marketing.

 

All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as professional mentorship, student exchange, and other leadership development opportunities.

 

Work-Integrated Education (WIE) 

To graduate, each student must complete 100 hours (3 training credits) of WIE. The Department offers students the opportunity to work in a firm either during the summer holidays or alongside their studies. Summer placements may be offered in Hong Kong, mainland China, or overseas. These work experiences and other forms of professional experience count towards the WIE requirement.

 

 

Admission to the Scheme

Students first follow a Common Year One curriculum under the Faculty.

 

The Scheme gives students approximately one year to identify their area(s) of interest and career aspirations, making it easier for them to choose a Major programme.

 

The decision to admit a student to a Major programme is made by the Department based on the student’s choice, overall Year One GPA, and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students are asked to indicate their Major programme choices during Semester 2 of Year One for the Department’s consideration and approval.

 

Towards the end of year one, students can decide whether to continue with their initial choice or switch to another choice within the Faculty. Those who wish to change to another choice need to join a competitive process through a ranking assessment, which considers a combination of entrance qualification score, Year One GPA, and interview performance.

Recognition & Prospects

Professional Recognition

BBA (Hons) in Management

Hong Kong Institute of Human Resource Management (HKIHRM):

  • Graduates of the BBA (Hons) in Management are eligible to apply for Associate Membership of the HKIHRM provided they have passed, in addition to the core subjects, at least THREE of the specialist subjects under the HRM concentration, namely International Human Resource Management, Employee Relations, Training and Development, Reward and Performance Management, and Staffing and Selection.

BBA (Hons) in Marketing 

The Chartered Institute of Marketing (CIM): 

  • BBA (Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and have access to a wide range of membership benefits and online resources.

 

Career Prospects

The multidisciplinary nature of these programmes, which foster knowledge and skills in general management, managerial leadership, human resource management, marketing, advertising, and digital marketing, maximises employment opportunities for graduates. Graduates are qualified to fill a wide variety of general management and administrative positions, including management trainee, training officer, and recruitment officer, in a variety of areas, such as customer services, public relations, and consumer affairs and protection.

Curriculum

All programmes under the Scheme have the following structure:

  • General University Requirements (GUR)

  • Compulsory core subjects for all programmes under the Scheme

  • Discipline-specific subjects

  • Free electives

 

Year 1 covers the University’s compulsory core subjects and fundamental business subjects, as well as Broadening subjects and Language and Communication Requirements subjects. This broad exposure to business, management, and marketing disciplines helps students to make an informed choice of degree (specialism) for graduation.

 

From Year 2 onwards, students follow the curricula of their selected Major programmes. They also have the opportunity to apply their knowledge in a year-long Capstone Project during their final year of study.

Secondary Major Details

The option of a Secondary Major in AI and Data Analytics (AIDA) is available to students admitted to the two programmes under the BBA (Hons) Scheme in Management and Marketing.

 

Features

The curriculum structure of our programmes with a Secondary Major in AIDA is as follows:

  Management Marketing
Discipline-Specific Requirements (DSR) 87 credits 87 credits
Secondary Major Requirements (SMR) 36 credits 36 credits
General University Requirements (GUR) 30 credits 30 credits
Minimum credit requirements for graduation At least 132 credits At least 132 credits

 

Students can obtain 9 credits of GUR subjects and 12 credits of SMR subjects by completing the relevant DSR subjects. 

 

Students must also complete 3 training credits of Work-Integrated Education (WIE) to graduate.

 

The 87 credits of DSR in Management + AIDA include 81 credits of compulsory subjects and 6 credits of elective subjects, and those in Marketing + AIDA include 84 credits of compulsory subjects and 3 credits of elective subjects.

 

Remarks

Students benefit from the same professional recognition as their counterparts in the corresponding regular full Major programmes.

Entrance Requirements and Subject Weightings

Satisfy the University's General Entrance Requirements.

 

Please click here for the subject weightings for 2025/26.

Preferred Subjects with the Highest Weighting

There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):

English Language
Mathematics
Admission Score Calculation Mechanism for the Current Admission Exercise
Any Best 5 Subjects
Average HKDSE Scores of Admittees

2024/25 Average Score: Any Best 5 Subjects (with Subject Weighting) = 175.2

Enquiries

For further programme information, please contact: 
the General Office (tel.: 2766 7361/2766 7368; email: mm.dept@polyu.edu.hk).

Student Message

On my first day at PolyU, going on exchange to Europe was always on my bucket list during my university years. I am incredibly grateful for this exchange experience as it continually pushed me out of my comfort zone and allowed me to embrace many “first times doing…”

 

During my four-month exchange programme, I had the opportunity to explore 16 cities in 11 European countries. This journey taught me invaluable lessons that cannot be found in textbooks. While traveling to unfamiliar countries with language barriers, I encountered unexpected situations, continually testing my ability to handle emergencies. These experiences have equipped me with a resilient mindset and problem-solving skills, allowing me to embrace life’s uncertainties.

 

Participating in the exchange programme was an extraordinary highlight of my university journey. It opened the door to the wondrous world I longed to explore, instilling in me the courage to pursue endeavours that truly ignite my passion. Reading this quote at the airport upon my return to Hong Kong, I found it perfectly summed up the conclusion of my exchange life: “Never feel satisfied with the same old places and routine. Discover new colors of the earth”. 

LIU Li Fang

During my Marketing studies, the rich teaching resources and advanced education system offered by the MM Department enabled me to quickly enhance my professional knowledge. Additionally, WIE provided many internship opportunities, allowing me to intern at world-class companies such as Tencent and L’Oréal during my university years. The experience of applying theoretical knowledge learnt in the classroom to business practice gave me a deeper understanding of the marketing field, and the numerous internship experiences made me more confident and capable when looking for a job. 

 

Furthermore, my semester exchange in Taiwan enriched my university life and opened my eyes to the diversity of life choices. I realised that the essence of life is to actively explore the world and face future challenges with a positive attitude and confidence.

 

If I had the opportunity to go back four years, I would tell myself, when I had just received the PolyU Marketing offer, “Set sail now, because this will show you a greater world”. I am grateful to all the friends and professors I met during my university years and to the MM Department for these four fulfilling and meaningful years. Moving forward, I will continue to work hard!

Zhang Rong Kenny

Going to PolyU was one of my greatest life decisions. After working hard to obtain my associate degree, I always hoped to secure a spot in one of Hong Kong’s prestigious institutions. PolyU offered me countless opportunities and I seized every one of them. I went to Spain for my work-integrated education, I went to Vietnam for my service-learning requirement, and I had the opportunity to visit Taiwan through PolyU’s AIESEC organisation. The memories and knowledge I gained from these outbound experiences are invaluable. Furthermore, the theoretical and practical knowledge I gained from the excellent professors I met equipped me for my future endeavours. During my two years at PolyU, I met people from different walks of life and opened myself up to accepting and understanding differences, which overall contributed to my personal growth. My time at PolyU was truly enriching and life-changing.

Mata Julianne Nicole Rabang

Reflecting on my graduation from PolyU with a BBA (Hons) in Management, I am grateful for the exceptional education and personal growth opportunities I received from this institution. PolyU not only equipped me with essential academic knowledge but also provided me with practical skills and valuable life lessons.

 

I found the Work-Integrated Education (WIE) programme particularly beneficial as it provided me with invaluable work-based learning experiences that were highly relevant to my future professional development. During my WIE as an Administrative Assistant at BodyVStore Limited, I gained practical experiences that gave me a competitive edge in the job market and prepared me well for the challenges of a real work environment.

 

PolyU’s nurturing environment, together with its passionate professors, made my university life truly fulfilling. I’m proud to be part of the MM family, where I have found a strong sense of belonging and support. I’m excited to be able to apply the lessons and memories from PolyU in the next chapter of my life; I am ready to take on any challenges that the future holds for me.

CHAN Wing Lam

I am deeply grateful to the university for providing me with outstanding learning opportunities that have fostered my overall growth.

 

As a Marketing graduate, I had the opportunity to minor in Enterprise Computing and participated in courses at Fudan University, Cornell University, and the Vienna University of Economics and Business, expanding my understanding of various fields such as artificial intelligence, business analytics programming, and corporate entrepreneurship. In addition, my event planning internship in Shanghai and my market analysis internship in Jinan enhanced my practical skills.

 

As part of my service learning at PolyU, I participated in the “Learning through Providing Eye Care and Vision Health to the Community” project, where I conducted vision screenings for older adults in the community. This endeavour highlighted the importance of using my knowledge to benefit others and gave me a sense of well-being in serving the community.

 

I am sincerely grateful to PolyU’s Marketing programme and the University’s commitment to general education, which has prepared me for the challenges in my professional and personal life.

WU Kefan

PolyU offers valuable support and opportunities to foster our whole-person development. The knowledge I gained at PolyU continues to help me in my career and personal development to this day.

 

For example, PolyU’s mandatory Work-Integrated Education programme encourages students to gain hands-on work experience and prepare for their careers before graduation. During my university years, I participated in several internships at financial institutions, including CICC, Standard Chartered Bank, and Ernst & Young. These internships not only equipped me with practical business experience but also gave me the opportunity to develop a professional network to become a more competitive graduate. In addition to the Work-Integrated Education programme, students are invited to participate in the Mentorship Programme and Career Development Workshops. These activities gave me insights into contemporary business practices and provided me with constructive, tailored feedback on my personal development.

 

In addition to career development, PolyU encourages students to care about our society. There is a compulsory service-learning course to strengthen connections between students and the community. By participating in the Vision Screening Service Project, I realised that some people do not have access to eye care or other social services and are unable to get timely treatment or assistance. I also joined the Youth Development Network of the Hong Kong Government to further exchange views with the public and improve community relations. Thanks to these learning experiences, I am confident in my ability to overcome challenges in the workplace and make valuable contributions to the community.

WAI Pak Hei Alex

My four years of study in the BBA in Management at PolyU was a fruitful journey. I am glad I chose this programme because it gave me the opportunity to explore the business world and become a well-rounded person.

 

This major equipped me with a comprehensive understanding of the strategies and practical skills needed to be a good leader, and prepared me well to become a future leader in the workplace. PolyU encourages all students to participate in activities and acquire skills through work experience. For example, the Work-Integrated Education programme enabled me to work as an intern in a real business to apply the knowledge and skills I learnt in class. Moreover, PolyU’s outbound exchange programme allows students to explore the world. I was fortunate to have the opportunity to study in Denmark in the second semester of 2021/22, which broadened my horizons. I made friends from diverse backgrounds, learnt about different cultures, and communicated with people from different countries. I never imagined I would experience the lifestyle and education of a European country. It was a wonderful opportunity to explore the world and develop my global vision.

 

I had an amazing learning experience and university life at PolyU, and I am glad to be part of the Management and Marketing family. My Major programme developed my abilities and knowledge, which will help me overcome different challenges in the future.

WU WU Li Wen Yohana

PolyU gave me a wide range of resources and opportunities to support and improve my growth and learning abilities. For example, I learnt how to properly use the PolyU Library databases and took part in various workshops (e.g., library workshops, career talks, innovation and entrepreneurship workshops) and seminars.

 

Furthermore, I was motivated to build my network and learn from people from different backgrounds by joining various clubs and societies at the University. For example, I joined the PolyU Student Ambassador Scheme to help parents and secondary school students learn about different majors and university life, and the Work-Integrated Education Representative Scheme to introduce various work opportunities to PolyU students. I gained valuable experience helping students plan their future careers and studies and had the chance to meet and learn from different people.

 

Thanks to a recommendation from the Faculty of Business, I also secured a valuable internship in a programme co-sponsored by Google and Social Career, a non-profit organisation (NGO), which provides NGOs with digital marketing plans using Google services. In the future, I will continue to grow and engage in lifelong learning to succeed.

CHIANG Cheuk Shing

As I prepare to graduate from PolyU, I feel a deep gratitude and nostalgia for the years of my academic journey. My friendships and connections are the most valuable aspects of my PolyU experience. I had the privilege of learning alongside many talented people, with whom I shared countless memorable experiences.

 

One of our most significant experiences was during the course Social Media Marketing, in which we collaborated with a Korean-style personal photography studio to overcome cultural barriers. The campaign generated over 500 new followers to the studio’s social media account in two weeks. I am also excited to participate in the upcoming Hong Kong Creative PR Competition 2023 with my friends, and look forward to continuing to support and inspire each other.

 

Furthermore, I expanded my network by attending joint networking dinners within the MM Department and connecting with industry professionals. This allowed me to gain valuable insights into the real world and explore different career paths.

 

Additionally, I was fortunate to learn from passionate and knowledgeable professors who shared their expertise and inspired me to pursue my passions and interests.

 

I am excited to see where the next chapter of my life takes me, and the lessons and experiences I gained at PolyU will serve me well in all my future endeavours.

Yau Ka Ling Stella

I am deeply grateful for my enriching experiences at PolyU. The dedicated professors demonstrated exceptional teaching skills and professionalism, which greatly enhanced my knowledge of business and marketing. Moreover, PolyU offers various meaningful and interesting societies. For example, I joined the Cangwu Literature Society as President, which honed my management and leadership skills and forged lasting friendships with like-minded individuals.

 

In addition, PolyU provided invaluable learning resources, allowing me to participate in online courses, summer schools, and exchange programmes at Cornell University, Peking University, Beijing Normal University, and Fudan University. These experiences have broadened my horizons and enriched my personal growth. Furthermore, the University’s career planning guidance helped me establish my career goals, and my internship experience in Jinan enabled me to apply my knowledge and explore further learning opportunities.

 

I would like to warmly thank the MM Department for fostering my development, and I greatly appreciate PolyU’s commitment to holistic education and comprehensive training. This invaluable experience will serve as a solid foundation for the next chapter of my life. 

HUA Yingkai Stella

Studying for the BBA Management Programme is fruitful. PolyU offered me a valuable opportunity to grow. The knowledge and skills I acquired at PolyU could be applied to my internship and career. The learning culture at PolyU motivates me to continue learning and develop my strengths.

 

Through the Work-Integrated Education programme, I stepped out of my comfort zone and was exposed to the job market. I joined Ernst & Young as an intern in the campus recruitment team. This experience broadened my horizons and expanded my global vision of working in an organisation with cultural diversity. This opportunity allowed me to explore different possibilities for my career and understand what suits me best.

 

PolyU encourages students not only to focus on academic aspects but also emphasises the importance of personal development. The BBA Management programme allowed me to become a well-rounded graduate with numerous experiences to stand out in the job market.

MUNG Nga Yee
LocalJUPAS
Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
In June
Duration

30 minutes

Medium
English
Mode
Group interview
Remarks

Selected applicants will be invited for an interview. No make-up or early interviews will be arranged for applicants who fail to attend the scheduled interviews.

LocalNon-JUPAS Year 1
Additional Documents Required
Transcript / Certificate

Required

Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
Between November 2024 and March 2025
Duration

10 minutes

Medium
English
Mode
Individual interview (online)
Remarks

Selected applicants will be invited for interview.

Non-LocalInternational / Other Qualification
Additional Documents Required
Transcript / Certificate

Required

Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
Between November 2024 and March 2025
Duration

10 minutes

Medium
English
Mode
Individual interview (online)
Remarks

Selected applicants will be invited for interview.

Non-Local內地应届高考生
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