Sept 2025 Entry
4 years
120 (plus 3 training credits)
The credit requirements of this scheme are indicative only. They are subject to review.
All students must complete a short work placement during their studies, either in the summer or during the semester. The Department provides assistance in finding suitable placements.
Students will be awarded one of the following upon successful completion of the graduation requirements of the programme:
BBA (Hons) in Management
BBA (Hons) in Marketing
Students are subject to further assessment criteria. Students’ own choice, GPA and individual subject results at the end of their Year One study will also be considered.
The option of the Secondary Major in Artificial Intelligence and Data Analytics is available to the students of BBA (Hons) in Management and BBA (Hons) in Marketing programmes. Admission to the Secondary Major is awarded on a competitive basis and is subject to a different credit requirement for graduation. Please see the “Secondary Major Details” section.
What's New
- Undergraduate
- Taught Postgraduate
- Undergraduate
Programme Aims
Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.
Students complete some General University Requirements, Core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.
BBA (Hons) in Management
Management skills are required by all business professionals. As an area of study, management is concerned with how to maximise the potential of people and other resources within businesses.
This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese mainland and the region.
BBA (Hons) in Marketing
This programme provides students with a holistic business education that includes competence in the analysis, planning, implementation and control of marketing decisions; analytical and research skills; the ability to communicate, interact and intervene in the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of data and technology relevant to marketing.
All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as student exchange, and other professional development opportunities.
Work-Integrated Education (WIE)
To graduate, every student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, mainland China or overseas. These and other forms of work experience count towards the WIE requirement.
Characteristics of Scheme-based Admission
Students first follow a common curriculum under the Scheme.
The Scheme offers students approximately one year in which to identify their area(s) of interest and career aspirations, facilitating their Major programme selection.
The decision to admit a student to a Major programme is made by the Department based on the student’s choice, overall GPA of Year One study and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students are asked to indicate their choices of Major programme during Semester 2 of their Year One study for the Department’s consideration and approval.
All admitted students will embark on a Common Year One curriculum. Towards the end of year one, students can decide whether to continue with their initial choice or switch to another choice within the Faculty. Those who wish to change to another choice need to join a competitive process through a ranking assessment.
Professional Recognition*
BBA (Hons) in Management
Hong Kong Institute of Human Resource Management (HKIHRM):
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Graduates of the BBA (Hons) in Management are eligible to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM) provided that they have passed, in addition to the Core Subjects, at least any THREE of the specialist subjects under the HRM concentration, which include International Human Resource Management, Employee Relations, Training and Development, Reward and Performance Management, and Staffing and Selection.
* Recognition is subject to accreditation assessment.
BBA (Hons) in Marketing
The Chartered Institute of Marketing (CIM)
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BBA(Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.
* Recognition is subject to accreditation assessment.
Career Prospects
The multidisciplinary nature of these programmes, which foster knowledge and skills in general management, managerial leadership, human resources management, marketing, advertising and digital marketing, maximises the employment opportunities available to graduates. Graduates are qualified to take up a wide variety of general management and administrative positions, including those of management trainee, training officer, and recruitment officer, in various areas, such as customer services, public relations, and consumer affairs and protection.
All programmes under the Scheme have the following structure:
- General University Requirements (GUR)
- Compulsory Core subjects for all programmes under the Scheme
- Discipline-specific subjects
- Free Electives
Year 1 covers the University’s Compulsory Core subjects and fundamental business subjects, along with Broadening subjects and Language and Communication Requirements subjects. This wide exposure to the business, management, and marketing disciplines helps students to make an informed choice of award (specialism) for graduation.
From Year 2 onwards, students follow the curriculums of their selected Major programmes. They also have the opportunity to apply their knowledge through a year-long Capstone Project in their final year of study.
The option of the Secondary Major in AI and Data Analytics (AIDA) is available to the students admitted to the two programmes under the BBA (Hons) Scheme in Management and Marketing.
Features
The curriculum structure of our programmes with a Secondary Major in AIDA is as follows:
Management | Marketing | |
Discipline-Specific Requirements (DSR) | 87 credits | 87 credits |
Secondary Major Requirements (SMR) | 36 credits | 36 credits |
General University Requirements (GUR) | 30 credits | 30 credits |
Minimum credit requirements for graduation | At least 132 credits | At least 132 credits |
Students can obtain 9 credits of GUR subjects and 12 credits of SMR subjects by completing the relevant DSR subjects.
Students are also required to complete 3 training credits in Work-Integrated Education (WIE) to graduate.
The 87 credits of DSR in Management + AIDA include 81 credits of compulsory subjects and 6 credits of elective subjects, and those in Marketing + AIDA include 84 credits of compulsory subjects and 3 credits of elective subjects.
Remarks
Students enjoy the same professional recognition as their counterparts in the corresponding regular full Major.
120 (plus 3 training credits)
BBA (Hons) in Management
Programme Leader
Dr CHAN Chi-hong Simon
BA (Hons), M.Phil, PhD (PolyU)
Deputy Programme Leader
Dr KO Chi-chung Stephen
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)
BBA (Hons) in Marketing
Programme Leader
Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)
Deputy Programme Leader
Dr CHAN Ting-yan Winslet
BA (Hons), PhD (PolyU)
Please click here to view the entrance requirements for non-JUPAS applicants.
For further programme information, please contact:
The General Office (tel.: 2766 7368 / 2766 7374; email: mm.dept@polyu.edu.hk).
To evaluate applicants' academic potential, motivation and suitability for the programme.
30 minutes
Selected applicants will be invited for an interview. No make-up or early interviews will be arranged for applicants who fail to attend the scheduled interviews.
Required
To evaluate applicants' academic potential, motivation and suitability for the programme.
10 minutes
Selected applicants will be invited for interview.
Required
To evaluate applicants' academic potential, motivation and suitability for the programme.
10 minutes
Selected applicants will be invited for interview.