CODE
JS3080
ENTRY

Sept 2025 Entry

STUDY MODE
Full-time
DURATION

4 years

CREDIT REQUIRED

120 (plus 3 training credits)

PROGRAMME INTAKE
188 (Combined intake for programmes JS3003 [~19], JS3060 [~78], JS3070 [~43] and JS3080 [~48]) (JUPAS and Non-JUPAS) (Subject to approval)
FUND TYPE
Government-Funded
  • The credit requirements of this scheme are indicative only. They are subject to review.

  • All students must complete a short work placement during their studies, either in the summer or during the semester. The Department provides assistance in finding suitable placements.

  • Students will be awarded one of the following upon successful completion of the graduation requirements of the programme: 

    • BBA (Hons) in Management 

    • BBA (Hons) in Marketing 

  • Students are subject to further assessment criteria. Students’ own choice, GPA and individual subject results at the end of their Year One study will also be considered. 

  • The option of the Secondary Major in Artificial Intelligence and Data Analytics is available to the students of BBA (Hons) in Management and BBA (Hons) in Marketing programmes.  Admission to the Secondary Major is awarded on a competitive basis and is subject to a different credit requirement for graduation. Please see the “Secondary Major Details” section. 

Application Deadline
Non-JUPAS Year 1
2024-11-19
International / Other Qualification
2024-11-19
內地应届高考生
2025年6月12日

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About Programme
Specific Notes
How to Apply
Aims & Characteristics

Programme Aims

Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.

Students complete some General University Requirements, Core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.

 

BBA (Hons) in Management

Management skills are required by all business professionals. As an area of study, management is concerned with how to maximise the potential of people and other resources within businesses.

This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, the Chinese mainland and the region. 


BBA (Hons) in Marketing

This programme provides students with a holistic business education that includes competence in the analysis, planning, implementation and control of marketing decisions; analytical and research skills; the ability to communicate, interact and intervene in the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of data and technology relevant to marketing.

 

All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as student exchange, and other professional development opportunities.


Work-Integrated Education (WIE)

To graduate, every student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, mainland China or overseas. These and other forms of work experience count towards the WIE requirement.

 

Characteristics of Scheme-based Admission 

Students first follow a common curriculum under the Scheme.

The Scheme offers students approximately one year in which to identify their area(s) of interest and career aspirations, facilitating their Major programme selection.

The decision to admit a student to a Major programme is made by the Department based on the student’s choice, overall GPA of Year One study and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students are asked to indicate their choices of Major programme during Semester 2 of their Year One study for the Department’s consideration and approval. 

All admitted students will embark on a Common Year One curriculum. Towards the end of year one, students can decide whether to continue with their initial choice or switch to another choice within the Faculty. Those who wish to change to another choice need to join a competitive process through a ranking assessment. 

Recognition & Prospects

Professional Recognition*

BBA (Hons) in Management

Hong Kong Institute of Human Resource Management (HKIHRM):

  • Graduates of the BBA (Hons) in Management are eligible to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM) provided that they have passed, in addition to the Core Subjects, at least any THREE of the specialist subjects under the HRM concentration, which include International Human Resource Management, Employee Relations, Training and Development, Reward and Performance Management, and Staffing and Selection.

* Recognition is subject to accreditation assessment.

 

BBA (Hons) in Marketing

The Chartered Institute of Marketing (CIM)

  • BBA(Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.

* Recognition is subject to accreditation assessment.

 

Career Prospects

The multidisciplinary nature of these programmes, which foster knowledge and skills in general management, managerial leadership, human resources management, marketing, advertising and digital marketing, maximises the employment opportunities available to graduates. Graduates are qualified to take up a wide variety of general management and administrative positions, including those of management trainee, training officer, and recruitment officer, in various areas, such as customer services, public relations, and consumer affairs and protection.

Curriculum

All programmes under the Scheme have the following structure:

  • General University Requirements (GUR)
  • Compulsory Core subjects for all programmes under the Scheme
  • Discipline-specific subjects
  • Free Electives

Year 1 covers the University’s Compulsory Core subjects and fundamental business subjects, along with Broadening subjects and Language and Communication Requirements subjects. This wide exposure to the business, management, and marketing disciplines helps students to make an informed choice of award (specialism) for graduation.

From Year 2 onwards, students follow the curriculums of their selected Major programmes. They also have the opportunity to apply their knowledge through a year-long Capstone Project in their final year of study.

Secondary Major Details

The option of the Secondary Major in AI and Data Analytics (AIDA) is available to the students admitted to the two programmes under the BBA (Hons) Scheme in Management and Marketing.

Features

The curriculum structure of our programmes with a Secondary Major in AIDA is as follows:

  Management Marketing
Discipline-Specific Requirements (DSR) 87 credits 87 credits
Secondary Major Requirements (SMR) 36 credits 36 credits
General University Requirements (GUR) 30 credits 30 credits
Minimum credit requirements for graduation At least 132 credits At least 132 credits

Students can obtain 9 credits of GUR subjects and 12 credits of SMR subjects by completing the relevant DSR subjects.

Students are also required to complete 3 training credits in Work-Integrated Education (WIE) to graduate.

The 87 credits of DSR in Management + AIDA include 81 credits of compulsory subjects and 6 credits of elective subjects, and those in Marketing + AIDA include 84 credits of compulsory subjects and 3 credits of elective subjects.

 

Remarks

Students enjoy the same professional recognition as their counterparts in the corresponding regular full Major.

Credit Required for Graduation

120 (plus 3 training credits)

Scheme/Programme Leader(s)

BBA (Hons) in Management

Programme Leader

Dr CHAN Chi-hong Simon
BA (Hons), M.Phil, PhD (PolyU)

Deputy Programme Leader

Dr KO Chi-chung Stephen
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)

 

BBA (Hons) in Marketing

Programme Leader

Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)

Deputy Programme Leader

Dr CHAN Ting-yan Winslet
BA (Hons), PhD (PolyU)

Entrance Requirements

Please click here to view the entrance requirements for non-JUPAS applicants.

Enquiries

For further programme information, please contact:

The General Office (tel.: 2766 7368 / 2766 7374; email: mm.dept@polyu.edu.hk).

Student Message

My four years at PolyU MM brought the best out of me because PolyU MM has been a caring and connected community with a team of professors and tutors who really cares every student, empowers and uplifts everyone in a personal way. The lectures were interactive. Questions were encouraged during and after the lecture. I’ve never been judged or felt embarrassed for the questions I rose. On the other hand, my questions were not only answered but I were guided to think beyond the classroom. On top of that, I reached out to my professors to share my plans for the future and asked for their advice. They constantly inspired me with their thoughtful insights and personal analogies. They always found ways to encourage and put faith in me that eased my uncertainty and boosted my confidence.

 

Apart from connecting with professors, MM students also have plenty of opportunities to connect with alumni who now work in different industries that further broaden my vision towards my own future planning.

 

Learning at PolyU is not restricted to classrooms. It goes beyond classrooms and expands in the forms of internships (WIE), volunteer works (service learning), extra curricular activities, and seminars and talks. Every student is encouraged to find their own way of learning. I really enjoyed my learning time at PolyU and I believe what I learned at PolyU is going to benefit me lifelong.

LI Teresa Yu Tung

During my time at the Hong Kong Polytechnic University, I have gained valuable insights and experiences that have shaped my personal and professional growth. As I reflect on my journey, I am grateful for the challenging curriculum, dedicated faculty, and diverse student body that have all contributed to my development.

 

The rigorous coursework pushed me to think critically and apply my knowledge to solve real-world problems. Professors shared their expertise and passion for their subjects, inspiring me to strive for excellence. Collaborative projects fostered teamwork, leadership, and communication skills, preparing me for the professional world.

 

I am particularly grateful for the opportunities to engage with students from different cultures and backgrounds. The exchange of ideas, perspectives, and experiences has broadened my worldview and enriched my understanding of others. This global outlook has become a cornerstone of my personal development.

 

The compulsory service learning component in our curriculum allowed me to serve the community by teaching English. I still remember the sleepless nights, constant preparations, and coursework submissions. But, after the on-site service, I was able to see the other side of the world, and it changed me into the person I am today. I am incredibly thankful to the university for pushing us to contribute to society.

 

If there is one key takeaway from my entire university life that I would like to share, it would be based on an African saying, “If you want to go fast, go alone; if you want to go far, go together”. Just remember, life is all about working together. Stay together, succeed together!!

PATEL Janam Prakash

In the blink of an eye, I successfully ended my four years of university life. When I think back to the past few years, all the memories flash in my mind. Thanks to PolyU and MM family, I am so grateful that I have gained abundant opportunities both on and off-campus. All these opportunities enabled me to become a well-rounded person.

 

Recalling my fruitful university life, my various skills have been improved incrementally. In MM, most of our courses required presentations, which allowed us to think critically and integrate the theories into the real business world. Besides, Work-Integrated Education (WIE) and internships enabled me to step out of my comfort zone and overcome challenges or obstacles logically. Throughout these work experiences, I gained invaluable insights and had an opportunity to communicate with different industry experts. Most importantly, I had already better understood my preferences and “tested out” a possible career direction at an early stage. Moreover, MM Academy often organized training programs and competitions, which shaped us to prepare to be future leaders or successful businesspeople.

 

Rather than saying goodbye to my university life which has meant so much to me, I will thank PolyU and MM family for giving me the character I need to keep building and the heart I need to keep loving. I will remember and treasure these memories as always.

WU Shuhui
LocalJUPAS
Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
In June
Duration

30 minutes

Medium
English
Mode
Group interview
Remarks

Selected applicants will be invited for an interview. No make-up or early interviews will be arranged for applicants who fail to attend the scheduled interviews.

LocalNon-JUPAS Year 1
Additional Documents Required
Transcript / Certificate

Required

Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
Between November 2024 and March 2025
Duration

10 minutes

Medium
English
Mode
Individual interview (online)
Remarks

Selected applicants will be invited for interview.

Non-LocalInternational / Other Qualification
Additional Documents Required
Transcript / Certificate

Required

Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
Between November 2024 and March 2025
Duration

10 minutes

Medium
English
Mode
Individual interview (online)
Remarks

Selected applicants will be invited for interview.

Non-Local內地应届高考生
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