Aims & Objectives

The aim of this specialism is to help students develop theoretical and practical skills in the presentation of information and to develop critical thinking skills in user experience research. 

Students will practise their designs in an integrated contextual research environment in which information design theory, process and method are given equal emphasis. 

Students not only develop their aesthetics, craft and form-giving skills for a variety of media, they also integrate contextual research, theories, processes and methods in their studio practice. 

Studio learning is centred on twofold: designing for wellbeing and designing for experiences. Students are encouraged to think creatively, critically, as well as practically, when facilitating the effective delivery of complex information to the audiences. 

Graduates are equipped with the professional skills necessary to meet the expanding demands of the profession and to provide rich immersive experiences for the users engaged with data, with the ability to think systematically about functional, aesthetic and highly produced complex documents, interfaces and interactive environments, and develop critical thinking that questions the social and cultural role of information design in local, regional and global contexts.

Characteristics

Is Information Design for you? 

This is NOT a programme that only focuses on graphic design. Instead, the learning and studio projects are centred around designing purposefully for specific people and situations. 

You should be someone who is interested in observation, particularly in human behaviour and the interaction of people with activities, environments, information, objects and users or people in general. In addition, you should have a passion for experimenting with data in all its forms. Design

You may be challenged to present complex data stories and insights in an easy-to-understand format, in a way that is engaging, explanatory, easy to absorb and accurately described. 

You are likely to be a conceptual thinker who has a strong desire to communicate with clarity and conviction via visual, verbal and written means. In addition, you also enjoy analysing problems and organising information. 

Last but not least, having good command of spoken and written languages would definitely make you a stronger candidate for the information design specialism.