Sept 2025 Entry
2 years
61
- This new programme was formely known as BA (Hons) in Digital Media.
- Preference will be given to students with good language skills.
What's New
Aims & Objectives
We aim to produce idea-driven content designers regardless of their background or disciplines. It rights the paradigm of confusing creativity based on ideas with fabrication based on technical know-how. With this in mind, students are also taught the necessary technical, entrepreneurial, and analytical skills to become self-learning and self-enabling to execute a given creative idea successfully.
Characteristics
Is Media Design for you?
We facilitate personal growth in students through self-discovery, self-discipline, self-analysis, and self-learning. We encourage independent thinking, successful positioning, and inventive creation through contextual awareness, imagination, collaboration, and knowledge application.
This programme adopts the motto of ‘content is king’ wherein ‘idea will always lead execution.’ It trains content designers by giving them the necessary tools to compete in the world of digital media and digital entertainment. Given intellectual property as a significant source for economic growth, having that winning idea means a chance of being placed in a commanding position.
Year 3 Pre-professional Collaborations
Year 3 provides students with the essential knowledge and skills for film and animation production. Students will be introduced to project-based learning for their studio project; hence they will learn to collaborate with their peers and explore different mediums and methods in filmmaking and animation.
Year 4 Integrative Design
Students progressing from Year 3 to Year 4 will have professional experience with industry partners and be equipped with the knowledge and skills they acquired during Year 3 for the capstone projects. The final year provides students with independent and life-long learning experience opportunities through a series of student-led projects.
Senior Year students are required to complete a total of 61 credits in order to graduate.
Additional 3 to 9 credits of English and/or Chinese language subject(s) for students not meeting the equivalent standard of the Undergraduate Degree LCR.
More information can be found here.
61
Scheme Leader
Gerhard Bruyns
BSc (Arch) MSc Urbanism TUD, PhD TUD
Programme Leader
Dr. OH Jae-Eun
PhD, MFA
-
A Higher Diploma, an Associate Degree in a relevant discipline from a recognised institution.
-
Applicants will be invited to submit portfolios. Those who satisfactorily perform in portfolio submission will be invited for interviews with portfolio presentation.
For further programme information, please contact:
The General Office
Tel: 2766 5488; email: nicola.yau@polyu.edu.hk
Tel: 2766 4353; email: jennifer.lo@polyu.edu.hk
Required
Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc. (for reference only)
Design Portfolio (Guidelines will be sent by email notification)
To evaluate the potential and interest of applicants for the programme.
Around 15 minutes
Only selected applicants will be invited to portfolio submission and interview.
