Sept 2025 Entry
2 years
61
- Preference will be given to students with good language skills.
What's New
Aims & Objectives
Our aim is for students to master the knowledge and creative skills that are necessary for entry-level positions in the advertising industry, and more importantly, to develop their own methodologies, philosophies and visions that are essential for a successful career in the broader creative world.
In other words, our graduates will be able to create and produce effective advertising based on marketing research, consumer behaviour study, strategic planning, creative concepts, art direction, copywriting, design techniques, communication skills and social responsibility. They will also be able to grow themselves continuously for the ever-evolving advertising industry and help shape the future of the broader interdisciplinary creative field.
Characteristics
Is Advertising Design for you?
The nature of advertising is to influence people by “creative communication”. To do this, you need to have a good understanding of human beings and how the world works. You also need to work in a team with many other parties under much uncertainty and high pressure.
So, advertising design is for you if you say “yes” to the following:
- You possess a passion for persuasion, especially through images, words, and stories?
- Your personality is flexible and sociable with a strategic and enquiring mind?
- You have the confidence to succeed in a highly competitive industry and the ability to work under pressure?
- You have a good command of English and Chinese languages?
Graduates of the BA (Hons) in Design (Advertising Design) can follow careers in the advertising industry as art directors, copywriters, interactive designers, strategic planners, producers, account executives, and marketing executives, etc. It also paves the way for students to be entrepreneurs in advertising related industries.
Year 3 Pre-professional Collaborations
Year 3 allows students to explore advertising design methodologies and discover their own strengths and creative paths through Discipline-Specific Subjects, which are mainly studio-based and providing project-based learning. These subjects range from strategic planning, creative conceptualization to execution craftsmanship.
Year 4 Integrative Design
Year 4 challenges students to integrate their knowledge and skills learnt in previous years, and to apply to group and individual projects which are more in-depth, complex, and interdisciplinary in nature. Students will also have a taste of real-life practices through internship and client projects. Year 4 study concludes with an individual capstone project, which will become the most important work in students’ portfolios.
Senior Year students are required to complete a total of 61 credits to graduate.
Additional 3 to 9 credits of English and/or Chinese language subject(s) for students not meeting the equivalent standard of the Undergraduate Degree LCR.
More information can be found here.
61
Scheme Leader
Gerhard Bruyns
BSc (Arch) MSc Urbanism TUD, PhD TUD
Programme Leader
Stefan Sonntag
Diplom Designer (Dipl.- Des.), Visual Communications Design, University of Applied Science, FB Design, Duesseldorf, Germany
- Applicants with an Associate Degree or a Higher Diploma in Design/Design Studies from a recognised institutions.
- Applicants will be invited to submit design portfolios. Those who satisfactorily perform in portfolio submission will be invited for interviews with portfolio presentation.
For further programme information, please contact:
The General Office
Tel: 2766 5488; email: nicola.yau@polyu.edu.hk
Tel: 2766 4353; email: jennifer.lo@polyu.edu.hk
Required
Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc. (for reference only)
To understand the potential of applicants for the programme, and to ascertain whether their expectations match what the programme/career path can provide and to evaluate their language, communication and interpersonal skills.
About 15-20 minutes
Applicants are required to submit portfolios by early round and main round application deadline. Shortlisted applicants will be invited for individual interviews from November to April.
