Faculty of Business

Start main content
breadcrumb_MM_3360x520
  1. Home
  2. Research
  3. Research Centres
  4. Asian Centre for BRANDING & MARKETING 亞洲品牌及市場學中心
  5. ACBM Members
  6. Dr Xubing ZHANG

Academic Staff

Dr Xubin Zhang
PolyU Scholars Hub

Dr Xubing ZHANG

Associate Professor

Research Area: Marketing

  • M904
  • +852 2766 4060
  • zhang.xubing@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Analytical and Empirical Research in Retailing Practices, Distribution Channels, Internet Marketing, Advertising, Pricing and Competitive Strategies.
  • Curriculum Vitae
PolyU Scholars Hub
ORCID ID
SCOPUS ID

Education and Academic Qualifications

  • Bachelor of Engineering, University of Science and Technology Beijing
  • Master of Engineering, Beijing Polytechnic University
  • Doctor of Philosophy, University of Toronto

Mainly using quantitative approach (mathmatical modeling, game theory, econometric methods), my research exmines issues of waranties, multichannel retailing, co-branding, and consumers' search behavior online.

We use Cookies to give you a better experience on our website. By continuing to browse the site without changing your privacy settings, you are consenting to our use of Cookies. For more information, please see our Privacy Policy Statement.

Your browser is not the latest version. If you continue to browse our website, Some pages may not function properly.

You are recommended to upgrade to a newer version or switch to a different browser. A list of the web browsers that we support can be found here